Selfly Store: transforming retail through technology

Selfly Store is an innovative retail solution developed by Stora Enso. The initiative stems from Stora Enso's pioneering development of paper-based RFID tags, showcasing a commitment to combining technological advancement with environmental stewardship. In 2021 Selfly Store became an independent brand and company, while still fully owned by Stora Enso.

The core of Selfly Store lies in its smart vending machines, such as Selfly Fridges and Selfly Freezers. The machines operates on RFID technology and offer a convenient 24/7 shopping experience. These solutions are designed to cater to the evolving needs of today's consumers, providing fresh and accessible food and convenience items anytime, anywhere.

A key feature of Selfly Store is the integration of advanced data analytics and the Selfly Cloud platform. The RFID technology enables real-time inventory management, expiry date tracking, and a reduction in food waste, by offering insights that allow for precise replenishment and dynamic pricing strategies. The data-driven approach not only enhances operational efficiency for merchants but also improves the shopping experience for consumers.

For further details on how Selfly Store is leveraging technology to redefine retail, visit www.selflystore.com. This initiative exemplifies how Stora Enso is integrating sustainability with cutting-edge technology to meet the needs of modern consumers and merchants alike.