Magazine Paper 

Our range is designed for cost-conscious customers in the publishing, printing and retail industries – who expect quality.

Stora Enso Magazine Paper offers a wide range of paper for magazines and advertising applications to publishers, printing houses and retailers. Uncoated magazine paper is mainly used in periodicals and advertising material, such as inserts and flyers, as well as mass-circulation TV magazines and catalogues; while our coated matt, silk and glossy magazine paper is popular with special and general interest magazines. Other end-uses include supplements, home shopping catalogues and magazine covers.

Capturing new growth
Stora Enso Magazine Paper mills represent a solid asset base and are located close to customers. While Europe remains a highly important market for us, China and Latin America are becoming increasingly attractive, particularly China and Brazil, where magazines are seeing the fastest end-use growth. Although these markets are growing rapidly, volumes there are still relatively low.

• share of Group sales, 17.2%
• market share: 19% in Europe, 42% in Latin America and 8% in Asia
• annual production capacity of 3.3 million tonnes

Head of Magazine Paper - Hannu Alalauri