Our promise - values, vision and mission

We at Stora Enso like to call our values, vision and mission Our Promise. Closely aligned with our strategy, Our Promise aims to inspire change that is needed for Stora Enso to meet external challenges and ensure the company’s future success.

Our values are our principles, our beliefs and our standards. The vision is about how Stora Enso sees the future developments and challenges, and how we can turn these into opportunities. Our mission is our specific task and assignment needed to win the business and create customer value.

Our values

Create – Creativity is the engine that drives us to reinvent ourselves and achieve business success.
Renew – Every day we build our future in a sustainable way.
Trust – We recognise the talents of our people with the opportunity to learn and the responsibility to succeed.

Our vision

Today we as a company, people and planet face new challenges never before seen. The world needs a new approach to materials.

Our mission

We will win with solutions based on renewable materials.

Rethink

Rethink is the crystallisation of our brand promise. We use it to sum up and call into action our vision, mission, and values. Create, Renew, and Trust are natural building blocks of every rethinking process. For us, Rethink is a company philosophy and a challenge for everyone to make the difference to the future of our planet.