A winning formula! 

The print and media industry is racing ahead with new concepts and technology at drupa 2008.

A record number of visitors have visited the Stora Enso stand at drupa 2008 during the first few days and the overall impression among the customers is upbeat about the future prospects for the print and media industry.

“It looks as if customers are now more confident about their businesses than a few years ago. Magazine publishers have developed successful brands and media concepts that work well both in print and online. Catalogue printers have benefited from technology that enables faster printing processes and the revenue trend is remarkably strong,” says Adrian Rettich, Business Area Director of Magazine Paper for Stora Enso Deutschland.

drupa has also grown into a truly global trade fair. According to Adrian Rettich customers from the BRIC countries (Brazil, Russia, India, China) and Africa have a larger presence than ever before.

On the technology front Stora Enso is breaking new ground together with Xerox. The companies have introduced the industry’s first integrated, inline cut-sheet digital packaging solution for the pharmaceutical market. The solution enables printing in multiple languages and quickly switching from one job to the next, providing flexibility and cost efficiency for printers.

drupa 2008 continues until  June 11 – Stora Enso stand: Hall 7.1 (Stand no. 71/C35)

Photo: Rolf Blasberg