Meet Me! Ligang Ma 

“China is a fascinating market right now,” according to Ligang Ma, Marketing Director for Stora Enso China. Ligang works in the ever-expanding Chinese print media world and lives in Shanghai with his family. Previously, he was based in Sweden while taking part in Stora Enso’s international job rotation programme, Go!

What do you like most about your job?
My job is very much about meeting new people and helping customers to develop their businesses and share the success with them. And every time we succeed in providing them with new solutions, it feels like a big achievement for me. I also enjoy the international nature of my job – a single day includes so many contacts with colleagues around the world.

What does customer focus mean to you?
Our customers are the foundation of the company’s survival and development, so it is our job to guarantee that their voices are heard and that the right solutions are being found. Often, we end up to a win-win relationship where both we and the customer can learn from each other and make the whole relationship more value-driven.

What is it like to live in Shanghai?
I returned to China from Sweden when I ended my (Go!) international assignment at the end of February. You can imagine the difference when coming from a small Swedish town to Shanghai with 18 million inhabitants. Shanghai is crowded and in general the lifestyle here is very hectic. It’s a bit difficult to access the nature and lakes as we did in Sweden. But I like it, and my family has a lot to discover in this city!

Text: Sami Munter
Photos: Cindy Zhang