Stora Enso has customers across many different segments, and the competition can be ‘replacement’ or direct in nature.
Similar solutions, targeting the same customer need
In the Consumer Board division, Stora Enso has a strong base in Europe and competes with companies like BillerudKorsnäs, Metsä Board and Iggesund. Outside of Europe, the main competitors are Klabin, Evergreen, Weyerhaeuser, Georgia-Pacific and International Paper.
The Packaging Solutions division is very strong in corrugated packaging in the regions it is active: the Nordics, Baltics, Poland and Russia. These markets are fragmented, with the main competitors being Smurfit Kappa and DS Smith. In containerboard, the company competes mainly with Mondi, Prinzhorn, BillerudKorsnäs, SCA, SAICA, IP and WestRock.
Directly, the Biomaterials division competes with other pulpmakers like UPM, Metsä Fibre, Södra, Fibria (partner in Veracel), Eldorado, CMPC, Arauco (partner in Montes del Plata) and Suzano. In terms of potential new markets, the Biomaterials division will face competition from biotechnology and biochemical companies as well as the chemical industry.
With its stature and reach, Stora Enso is a significant global player in wood products. Competition is primarily on a local level for the Wood Products division, from manufacturers of construction and interior decoration materials to companies operating sawmills and working in the wood industry.
In Division Paper, we compete with other major European and global papermakers, such as UPM, Sappi and Mondi, not just in the quality and range of our products, but with the efficiency and sustainability of our operations.
Different solutions, targeting the same customer need
Here are a few examples: the tall oil that the Biomaterials division produces competes with the oil industry at large; the company’s innovative cross-laminated timber products compete with the concrete and steel industries; and in consumer board, fibre-based packaging competes with non-renewable alternatives such as plastics, glass and metals.