Rethink 


For us, Rethink is a company philosophy and a change process. We want to challenge ourselves and the outside world to rethink. We believe that the world will win with solutions based on renewable materials. This is why Stora Enso as a company is rethinking its business.

Learn more about what rethink is from the videos below or go to our rethink site.

Play video

Rethink 

Rethink is a company philosophy and a change process. We are challenging ourselves and the world to rethink. We believe that the world will win with solutions based on renewable materials. This is why we are  rethinking our business.

Are you ready to rethink?
Play video

Redefine 

Stora Enso’s new identity symbolises the company's commitment to creating a sustainable future for our planet by developing innovative solutions based on renewable materials.

What does the logo symbolize?
Play video

Redesign 

New approaches to materials require new approaches to design as well. Currently 41% of all the world’s packaging products are made of plastic, while fibre-based packaging accounts for only 20%.

What if the last two figures could be reversed?
Play video

Recycle 

There is no such thing as waste. Recovered fibre is an increasingly important raw material for Stora Enso. Our Langerbrugge Mill uses only recovered paper as raw material.

Do you know what urban forest means?
Play video

Rebuild 

Wood is the building material of the future. Cross-laminated timber (CLT) is the new challenger in the field of construction.

Could wood be part of the solution to reduce CO2 emissions in construction?
Play video

Revive 

In Veracel, Brazil we are reviving local biodiversity while producing pulp from plantation trees.

Do you know how much land in Veracel is set aside for biodiversity conservation?
Image Frame

Rethink 

Rethink is a company philosophy and a change process. We are challenging ourselves and the world to rethink. We believe that the world will win with solutions based on renewable materials. This is why we are  rethinking our business.

Are you ready to rethink?
Play video Play video

Redefine 

Stora Enso’s new identity symbolises the company's commitment to creating a sustainable future for our planet by developing innovative solutions based on renewable materials.

What does the logo symbolize?
Play video Play video

Redesign 

New approaches to materials require new approaches to design as well. Currently 41% of all the world’s packaging products are made of plastic, while fibre-based packaging accounts for only 20%.

What if the last two figures could be reversed?
Play video Play video

Recycle 

There is no such thing as waste. Recovered fibre is an increasingly important raw material for Stora Enso. Our Langerbrugge Mill uses only recovered paper as raw material.

Do you know what urban forest means?
Play video Play video

Rebuild 

Wood is the building material of the future. Cross-laminated timber (CLT) is the new challenger in the field of construction.

Could wood be part of the solution to reduce CO2 emissions in construction?
Play video Play video

Revive 

In Veracel, Brazil we are reviving local biodiversity while producing pulp from plantation trees.

Do you know how much land in Veracel is set aside for biodiversity conservation?
Play video Play video
Meet our CEO 

Your future colleagues 

Rethink magazine 2012