The common concern over global warming has reached the international music business. Leading music companies are quickly adopting disc packages based on paperboard, which is considered a green choice by consumers. SONY BMG is selling a growing number of its titles in Stora Enso’s DBS Discbox Slider case, made from 100% paperboard.
Titles from international superstars, such as Christina Aguilera and Avril Lavigne, are today sold in the DBS Discbox Slider case. In 2007, SONY BMG launched more than 300 titles in Europe in the DBS case; that is 6.4 million units manufactured in total. DBS offers a competitive solution for SONY BMG to replace plastic cases with the renewable and recyclable paperboard case. The huge volumes required by the global music giant are met by using efficient automated packaging solutions from Stora Enso Media Solutions.
“We are looking at environmental and cost-efficient packaging as sales increasingly switch to digital. This is married with more deluxe packages as a way to differentiate from the digital market. DBS adds a point of difference at retail and has a strong visual presence in store. It is a new range that retailers are very supportive of,” says Jörn Hermelbracht, Senior Director Supply Chain Services, SONY BMG European Services.
Array of environmental benefits
“The primary function of packaging is to effectively protect the valuable content. Besides being renewable and recyclable, the sustainability of DBS lies in our wood procurement based on sustainable forestry, the certified environmental management systems at our mills, the use of best available techniques and the high share of bioenergy in board production,” says Matti Koski, Director, Stora Enso Media Solutions.
In disc packaging, further environmental benefits can be achieved in logistics, as the DBS case weighs only half as much as the jewel case and takes less space than a standard plastic CD case. Stora Enso has conducted in-depth research that indicates that it is possible to significantly reduce the CO2 emissions of disc packaging by using the board-based DBS case instead of the standard plastic jewel case. The fossil CO2 emissions of the DBS case are only ten percent of the CO2 emissions of the jewel case.
The DBS Discbox Slider is one of the few disc packaging options with no plastic parts whatsoever. The case is durable and offers superb printability for the finest cover art - and the inside can be printed, too.
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For further information:
www.storaenso.com/media
www.storaenso.com/productnews
www.storaenso.com
Stora Enso Media Solutions, Matti Koski, Director, Tel. +1 404 536 1505
