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Renewable future – a Stora Enso podcast

Stora Enso's new podcast looks at the opportunities we can create from renewable materials. Global megatrends are driving consumer and customer demand, and our future. How do renewable materials fit in this changing world? With a panel of expert guests we invite you into a lively conversation on a series of subjects close to our heart. 
How can we approach packaging in a sustainable way, as the consumer craving for food on-the-go rises? What are the implications? As people continue to move into the cities, how can we help meet the world's demand for sustainable housing? What biomaterials come from a tree, and what can you do with them? Can you really make clothes from a tree? Stora Enso's host Colm O'Callaghan meets and discusses these and other interesting topics with a variety of guests.


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Interview with Anna Cummins
Anna Cummins, co-founder of the 5 Gyres institute, has devoted her life to fight the plastics that are contaminating our waters. Did you know that today there are 5.25 trillion pieces of plastics on the surface of the oceans? Water bottles, plastic bags and other waste that end up in the water fragmentize and are subsequently eaten by fish – and then go further up the food value chain. Anna tells about the plastic pollution we see in all our oceans and what can be done about it.
Guest on this episode: Anna Cummins, co-founder and Global Strategy Director of 5 Gyres institute.

The role of paper in a digital age
No one has ever seen the paperless office. While the world embraces digital technology, there is still a good future for paper. In fact, paper and digital often coexist, complementing each other. For instance, printed advertising drives e-commerce, direct mail is found to be a way to cut through the digital noise and studies show it’s easier to take in information read from paper than a screen.
For news, paper is declining but for other sectors it’s actually doing quite well. In Asia, print is even a growing market.
Guests on the episode:
Martyn Eustace, Director of the organisation Two Sides
Liisa Nyyssönen, SVP Communications, Stora Enso Paper division
Food waste, food loss and the role of packaging
2 billion people in the world are obese. 800 million people go to bed hungry. 30% of all food produced is lost or wasted before being consumed. And, the population is growing. Something needs to be done. What can companies do and what is the role of packaging in making sure that food safely reaches the consumer and stays fresh as long as possible?
Guests on this episode: Helén Williams, lecturer in environment and energy systems at Karlstad University, Sweden and Alexi Ernstoff, Project Manager for the programme ‘FReSH’ – Food Reform for Sustainability and Health, run jointly by World Business Council for Sustainable Development (WBCSD) and the EAT foundation.


E-commerce and the environment
E-commerce is taking off in a big way. But is it more environmentally friendly than doing your shopping in the store? It definitely has the potential to be, but return rates and the last mile of transportation are parameters that complicates the equation. E-retailers are getting increasingly environmentally aware and are looking for clever packaging from renewable materials.
Hear Professor Hannu Saarijärvi, Professor of service and retailing at Tampere university and Sohrab Kazemahvazi, Director of Innovation, Stora Enso Packaging Solutions, discuss the future possibilities of e-commerce and the role of packaging. Professor Saarijärvi has done his research together with Professor Mark T. Spence with Bond University.


Carbon footprint, handprint and neutrality – what and how?
How do we compare the carbon footprint of a plane trip to the carbon footprint of the food we buy? Can we really live in a carbon neutral way? And, how can carbon handprint be part of the solution? In this podcast Tiina Pajula, a carbon footprint expert at the Finnish Research Institute VTT and Eliot Whittington, Programme Director from the University of Cambridge’s Institute for Sustainability Leadership elaborate on these issues and causes for optimism.
Urbanisation and forests go hand in hand
More people than ever are living in cities, populations are expanding and the middle class is growing. This means increased consumption, all while the planet is warming up. Can forests be a part of the solution? Listen to Fredrik Öhrfelt, Managing Partner of the insight agency Augur and Noel Morrin, Head of Sustainability at Stora Enso, with our host Colm O’Callaghan.
The magic of cellulose
Imagine a material made from wood that is very light, stronger than steel and can conduct electricity. Sounds far-fetched, but it’s not. In recent years, we have learnt how to break up the traditional cellulose fibre into what is called fibrils and even nanocellulose. When putting these building blocks back together, cellulose takes on new, very useful properties. Board can already be made lighter and more rigid, saving on raw material and weight for a reduced carbon footprint. In the future, there’s more we can do with Micro Fibrillated Cellulose (MFC). What about transparent or conductive paper? Or cellulose-based material stronger than steel? Speakers are Professor Orlando Rojas, Aalto University, and Heidi Saxell, R&D Manager, Sickla Innovation Centre.

The power of lignin
Lignin is one of the main building blocks of a tree. It acts as the glue holding the tree together. In pulp mills it has mostly been burned for energy. But now there are new ways of making use for lignin to replace fossil materials. For instance replacing phenols for adhesives and to make carbon fibres as well as fuels and bioplastics. We are just at the beginning of the development and the future looks promising.
Per Tomani, Business Developer at the RISE research institute, and Roxana Barbieru, Director Market Application Development at Stora Enso Biomaterials discuss lignin’s future possibilities.



Nothing from a harvested tree goes to waste
To make the most of the renewable material from the forest nothing from a harvested tree goes to waste. It‘s used for sawn wood, pulp or energy. Often parts from one single tree are used for different purposes by different end users. Even the sawdust and bark are taken care of. Listen to Stora Enso’s Jorma Länsitalo, Head of Wood Supply, and Johan Lindman, Head of Global Forest Operations, discuss how to make the most of each single tree.



Renewable Retail
What can retailers do to make the shopping experience more renewable? Consumers today want to do the right thing and retailers need to be one step ahead. Listen to Emma Hernell, senior analyst at the strategy firm United Minds and Lisa Säfwenberg, packaging developer at the Swedish food retailer Axfood.

Intelligent packaging - from brown boxes to high-tech
A box is no longer a box anymore. With Intelligent Packaging, boxes are now having their own digital life. We speak to Eef de Ferrente of the Active & Intelligent Packaging Association and Sylvia Kaiser-Kershaw from NXP Semiconductors about the future possibilities of intelligent packaging.

Responsible tree plantations and biodiversity
Much of the raw material to the paper industry comes from tree plantations. Does that mean that biodiversity is at risk or can actually the biodiversity benefit from responsible and sustainable tree plantations? We talk to Peter Kanowski professor in Tropical Silviculture at Australian National University in Canberra and Antti Marjokorpi Head of forest plantations and land use sustainability at Stora Enso.



The promise of the bioeconomy
Everyone seems to be talking about the bioeconomy. Why is it important? Is it going to change way we live? We talk to Carina Håkansson Managing Director of the Swedish Forest Industries Federation and Marco Lucisano, Director for Papermaking and Packaging at the R&D company Innventia. Introduction with Stora Enso’s EVP Legal and country manager, Per Lyrvall.
Food on-the-go and sustainable packaging
Single households, food on-the-go and takeaway meals are an increasing phenomenon and that means more packaging. Is this sustainable and how do we approach it? How does it affect food waste? We talk to Emma Hernell, Senior Analyst at United Minds, and Erik Lindroth, Environmental Director at Tetra Pak. 




Fashion from a tree
Did you know that you probably have garments in your closet made from wooden fibres? Are textiles made from pulp the answer to the fashion industry's environmental challenges? We talk to Anna-Leena Teppo, Sustainability Manager at Marimekko, and Stora Enso's textile pulp expert Sirpa Valimaa.




Wooden buildings on the rise
More than half the world's population lives in urban areas. How do we build housing in a sustainable way? Are high-rise buildings in wood a solution? Can it be done on a large scale? We talk to Anssi Lassila, award-winning Finnish architect, Nils Lindstrand, Editor in Chief at Nordisk träteknik, and Gernot Weiss, CLT expert at Stora Enso.