Digitalisation transforms fast moving consumer goods from mass market retailing towards a consumer centric selling process. The change in essence is two-fold: one, companies must work more efficiently and be prepared for higher level of customization in their operations, and two, they must create more holistic omni-channel experiences meeting consumers styles, desires and unconscious operational processes.
Intelligent packaging focuses on four specific application areas, which we serve by providing RFID identification tag, integration and connectivity solution, and finally data supply through cloud platform. Our strategic consulting and creative partners provide in the focus areas specific skills in implementing the total solution.
Retail environment. With our partners we help clients to add intelligence to the retail environment through our Smart Shelf concept. It helps both brand owners and retailers to digitalize offline retail by supplying data, integrating digitally provided customer services and automating campaign ramp-up from digital screens and spaces.
Product enhancement. Extended digital content has a more serious part of the actual product. We help brand owners to integrate digital services currently provided in application stores or even flash memories directly to the product. Consumers can easily access the right app simply by tapping the packaging with their smart phone.
Supply chain. Logistics and delivery organisations must be able to manage material streams not only as set but as individual products. This drives efficiency and leaner storage in addition to enabling more tailored product supplies. We help companies to make this shift.
Data-driven business. When retail, products and supply chains provide data, companies are able to move towards a data-driven business model. Our Cloud Platform acts as a gateway to data management and an integration point to the ERP or other cloud services.