The Luxury of Choice
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The realm of cosmetics and perfumes involves much more than formulas for chemical compounds or concoctions made from obscure substrates. It is all about providing enticing experience platforms for consumers to choose from, relate to and interpret in their personal ways. The power of the products to elicit deep emotions and unforgettable personal experiences is both a tough challenge and a glorious opportunity.
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Packaging solutions must be created that are as novel, enticing and exciting as the products inside the cartons. For secondary packaging of cosmetics and luxury products, there is no substitute for high-quality paperboard, endlessly versatile in its capacity to adapt to the needs of a wide spectrum of individual products, whether they are every-day cosmetics or the most exclusive brands.
New Ensocoat launched for high-end packaging! Take part in Ensocoat competition at the website www.storaenso.com/ensocoat and get shot by Andrea Klarin.
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Visit Cosmetics & Luxury minisite!
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For more information, visit our special site at www.storaenso.com/cosmetics. The site contains in-depth information on products, applications and services.
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