The Luxury of Choice 

The realm of cosmetics and perfumes involves much more than formulas for chemical compounds or concoctions made from obscure substrates. It is all about providing enticing experience platforms for consumers to choose from, relate to and interpret in their personal ways. The power of the products to elicit deep emotions and unforgettable personal experiences is both a tough challenge and a glorious  opportunity. 

Packaging solutions must be created that are as novel, enticing and exciting as the products inside the cartons. For secondary packaging of cosmetics and luxury products, there is no substitute for high-quality paperboard, endlessly versatile in its capacity to adapt to the needs of a wide spectrum of individual products, whether they are every-day cosmetics or the most exclusive brands.

Meet us at Luxe Pack Monaco!

Stora Enso continues to develop its products and services for the needs of the luxury packaging segment. Ensocoat, our flagship product for the luxury packages, was relaunched in two versions in 2010. In Q4/2011, Stora Enso Packaging is launching an enhanced Performa White, another packaging board grade suited for cosmetics and beauty care packaging uses.

Rethinking cosmetics packaging means developing completely new package types, typically based on innovative use of renewable paperboard.  Stora Enso will have ecology and design in the forefront at Luxe Pack 2011 on 19-21 October 2011 in Monaco.  We hope to meet you at our stand RB15.

Visit Cosmetics & Luxury minisite!

For more information, visit our special site at www.storaenso.com/cosmetics. The site contains in-depth information on products, applications and services.

Check also www.storaenso.com/ensocoat to learn more about our best board for your high-end packaging needs!