Attractive new cartons for Vacu Vin 

Vacu Vin manufactures wine and food-related products famous for their original and functional design. Besides continuously bringing new products on the market, the company has recently intensely focused on packaging. The entire Vacu Vin selection is being relaunched with a new look and an upgraded packaging concept using Stora Enso’s Performa White board.

Vacu Vin is a real Dutch success story. The company’s patented wine saver, with specially designed stoppers and a vacuum pump, has been a best-seller since its initial market launch two decades ago. Rapid Ice coolers for wine, beer and water are also very popular but currently the real hit is a pineapple slicer. “Every year, consumers around the world pick up about six million Vacu Vin products to their shopping baskets. They look and touch the package from different angles and read what is printed on it. Packaging is simply the most important means for us to carry our message to consumers,” says Jaap H. Formsma, Vacu Vin’s Vice President Operations says.

New efficiency in packaging

In 2006, Vacu Vin decided to reform its visual look and packaging concept to further increase its attractiveness and to differentiate of the quality brand from lower-level copy-cats. “Earlier we had diverse packages for different product lines and we used mainly white lined chipboard as our packaging material. The target of the reform was to upgrade the packages to a new level that equates the original and high-quality products,” Mr Formsma says.

Since the design features large white surfaces, Vacu Vin needed a new board material that would provide the required whiteness and clean impression. Printing became more demanding because a sixth colour was added and some text was to be printed on the silver surface. Vacu Vin’s choice was Performa White, a fully coated CTMP board from Stora Enso.

In today’s fierce competition, Vacu Vin’s strategy to invest in packaging is strikingly different to that of just seeking plain cost savings to secure profits. According to Mr Formsma, the new packaging concept has also improved the efficiency of packaging as well. Thanks to the lower grammage board and process improvements, retailers and consumers receive a more attractive product at a competitive price.

Read more about Stora Enso Consumer Boards selection for household products.