LumiSilk plays a role 

Stora Enso’s sponsorship of the theatre season in Milan dates from 2001. The “Invito a Teatro” catalogue makes Stora Enso the only paper supplier to back such major cultural event.

According to a recent marketing survey, sponsorship of cultural events has an efficiency of 80%. That tops the list – social sponsoring has an efficiency rate of 68.6%, education 49.2% and sports 31%. The efficiency is assessed by such criteria as the reputation/importance of the event and media visibility. It seems obvious that the Milanese love their theatre.

The “Invito a Teatro” catalogue is printed on LumiSilk 115 g/m² and the covers on LumiSilk 200 g/m².