challenge: how can we turn packaging into a successful media tool?
solution: make it digital!
Turning packaging into a media surface with personalised images and information is a multibillion business opportunity. Digital printing shows its mettle in short runs, versioning, localisation and personalisation of packaging. The digital workflow enables a very fast setup and quick changeover between jobs. Managing variable data and inserting last-minute changes are also made easy by the superior flexibility of the process.
For example the pharmaceutical industry requires small batch sizes due to specific language requirements in Europe. Pharmaceutical companies also seek improved anti-counterfeiting, traceability and safety features. All these demands can be met cost-effectively by the use of the Stora Enso Gallop digital print packaging line.
“The most important segments for us are pharmaceuticals, food and confectionery, media, software, and electronics. Market testing and sample pack production is also one of our niche businesses. The main drivers are cost savings and production processes in small runs and, secondly, marketing and new business creation with digital applications, says Pekka Tommola, Director of Stora Enso Digital Solutions.
For packaging, digital printing means shorter lead times, faster deliveries and cost-efficient solutions in high print quality. Pekka Tommola says that the global brand owners are starting to see the benefits of digital printing while packaging order sizes keep getting smaller and more fragmented.
“In the future, we might also see digital packaging lines in brand owner premises close to the fulfilment lines enabling ultimate flexibility. Look around you: what can go digital, will go digital!"
