challenge: how to find a paper that fits for the target audience?
solution: just open the new Fan for deeper insight.
Beyond traditional values such as brightness or opacity, for our customers in printing publishing and retail world, other end-use and process related paper properties are getting more and more relevant in today’s challenging business environment. A printed product must look and feel right. Print and evenness is important to the end-user. Both publishers and readers appreciate perfect colours.
To support our customers’ decision-making process and to involve them in the discussion about various aspects and implications in paper choice, Stora Enso Publication Paper has launched the Press Selection Fan 2009, which simply provides all the technical insight into our brands in a pocket size format.
“You will be surprised when you hold the new Fan in your hands,” says Fabian Langenskiöld, Senior Vice President, Marketing & Sales Magazine Paper. “It has two covers and two complementary full-scale contents: DISPLAY (product specifications) you already might know. When you turn the Fan around, you come to the GUIDE pages where you will find valuable information for the paper selection process in the printing, publishing and retail business.”
“Visual Criteria, Colour Management and especially the Brand Finder – a paper search tool of four dimensions – present new groupings for our customers to consider, always viewed from a specific angle of preference,” continues Jukka Kaarlehto, Senior Vice President, Marketing & Sales Newsprint and Book Paper. “Based on measured technical information and research, the new Fan proves that whatever our customers’ preferences are, Press Selection will come up with a feasible and up-to-date quality solution.”
The Press Selection Fan is available in English with comprehensive vocabulary for Chinese, French, German, Italian, Portuguese and Spanish.
Text: Sami Munter
