challenge: how can we create stylish and timeless interiors?
our solution: Effex™ Designer Wood Panelling highlighting the advantages of wood.
Effex™ Designer Wood Panelling is a completely new way to approach the interior design world and create a product that is both modern and durable.
Wood has long been prised as an interior design material. It creates a warm atmosphere, has a timeless beauty and absorbs and releases humidity, ensuring a healthy and comfortable living environment. Effex™ Designer Wood Panelling makes the most of these natural strengths, using the latest technical know-how. This means that Effex is knot-free and linearly grained, giving it a consistently high-quality finish with a contemporary look ideal for interior design.
"We have had several real-case test installations at customers’ sites and the feedback has been that Effex™ Designer Wood Panelling is quick and easy to install and reduces the need for cutting and waste of materials. It is highly adaptable, suitable for walls, ceilings or eye-catching features," says Marios Nicolaou, Product Line Manager, Stora Enso Wood Products.
With this new product line Stora Enso Wood Products challenges well-established building and decoration materials. Besides design and technical advantages, Marios Nicolaou points out that the price of the product becomes even more competitive when looking at the final product cost, from materials to waste and labour.
Stora Enso Wood Products has also received positive feedback from architects and interior designers. They appreciate that, like all wood products, Effex has a low carbon footprint. As well as storing carbon naturally, wood is renewable and can be recycled or ultimately burned as a carbon-neutral substitute for fossil fuels such as coal and oil.
