Shared value creation

Published 2 February 2014 by Stora Enso
Involvement and shared value creation guide Stora Enso’s operations with local communities worldwide.

Synergy on tree plantation and cattle keeping

Our Montes del Plata pulp mill project is a joint venture in Uruguay. From company-owned lands, almost half is not used as tree plantations but for cattle grazing by local farmers. Instead of maximising rent revenues, the company aims to promote equitable sharing of opportunities in the local community. In addition, growing trees has become an additional source of income and a complementary use of their land for Uruguayan landowners, especially sandy or rocky areas, not well suited to cattle ranching.

Free-range chickens

We and the villagers of Tong Hua in Guanxi province, China, are carrying out mutually beneficial co-operation that is not based on donating money: "There's a lot of demand for free-range chickens in the city, because their meat is much better than that of caged chickens. In Tong Hua they raise chickens that roam around freely. We take chickens with us in trucks when we go off to the plantations, and deliver them to markets in Nanning. This does not mean extra expense for us, but the villagers would be able to get better prices for their chickens in the city," Sustainability Manager Zhou explains.
Mrs Mengzhilan, a villager, is pleased with the chicken delivery arrangement. "I can now utilise my time in other things than travelling to markets. I just call the people at Stora Enso and they pick them up when they pass by."

Honey in the shade of eucalyptus trees

Local honey-producers have rented suitable land from us for growing bees in China as well as in Uruguay. Utilizing surrounding eucalyptus plantations as a protective "storage" for beehives is one form of co-operation between agriculture and forest industry in these countries.

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