Published 12 March 2015 by Stora Enso
At ProdExpo-2015 fair arranged in Moscow in February 9th, Stora Enso Russia’s packaging solutions were awarded as winners in distribution packaging category in ProdExtraPack competition. The awarded solutions were a multipack for Khamovniki beer and a package for automotive headlamp for Valeo Service.
75 solutions from various regions of Russia and Republic of Belarus participated in the competition. Alexey Ponomarev, deputy Sales and Marketing Director from Stora Enso Russia received the diplomas and the trophy on behalf of the company.
Multipack for Khamovniki beer
Promotion package for beer was developed for ZAO Moscow Brewing Company. Bright colorful offset printing with additional selective lacquering attracts attention and stands out on the shelf. E-flute makes the package stronger protecting glass bottles. Original structure with glued grid connected to the bottom simplifies packaging process and reduces multipack assembly time.
Special cover design makes it possible to palletize promotion boxes on wooden pallets and the package is also convenient for consumers to carry. The innovative multipack design idea was developed by our design team and it was first used for Russian Standard vodka and then for Khamovniki beer. Interesting box structure solution and challenging multipack production method which emphasized workmanship of offset factory specialists, were specially noted by the judges of the competition.