Happy new year - Formes De Luxe award for Möet champagne

Published 27 January 2016
Moët & Chandon 3.0 Gift box took the victory in the carton category of Prix Formes De Luxe 2015 in Monaco. The luxurious carton is made of Stora Enso’s Ensocoat board as a top liner. The box gives a rewarding consumer experience by its grace and convenience of the carrying strap and guarantees ideal brand presentation and shelf visibility for Moët.

The box called Moët Gift 3.0 was developed and manufactured by DS Smith Consumer. The challenge was to ceate a unique, efficient, and first of all luxurious gift box that represents the prestigious brand and the superb product.

“The carton is a combination of extremely demanding technical specifications with materials of the highest quality to convey the uncompromising standards of Moët & Chandon,” says Xavier Norcia, Sales & Marketing Director at DS Smith Consumer in France. “We began with the extremely precise cutting of the letters MOËT in the folding carton, which brings to light a golden internal tube.”

With its wonderful 3D effect, it is hard to believe that the packaging is actually made from a single die cut, including also the internal tube. The texture effect has also been worked with graining on the four surfaces and gold-pressed embossing on the logo. It took altogether eight manufacturing steps and as many machine runs with no offsetting to create the very unique, award-winning presentation box. What a perfect gift to celebrate the new year and other special occasions!

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