The private labels are on the rise in several categories today, and retailers have managed to simultaneously close the quality gap and hold the price gap between branded FMCG (fast moving consumer goods) manufacturers and private labels. Along with the growing market share comes increased acceptance and popularity of private labels. This is putting pressure on the branded products.
Private labels tend to make changes quicker than established brands. As we interviewed retailers in the UK, one of them said about their private label: "We change the packaging every year and we never print the same package design twice."
But retailers and brand owners still have somewhat different needs for developing new packaging solutions. Characteristic for retailers is:
Characteristic for brand owners is:
This makes us ask the question – how does the future look like and how can we at Stora Enso respond to the needs coming from brand owners and retailers, who in the end use our materials for packaging their goods? We sure have plenty of ideas, so get in contact!