The make-up and skincare sector is also increasing the use of paperboard in packaging, driven by two trends: added value for the brand communications and protection of products and the growing online sales. What innovations and developments does that generate? What can be done?
These questions are discussed at MakeUp in Paris 2017 by Sales Director Hervé Vue from Stora Enso, who takes part in a round table discussion about Paperboard - why and what for ("Le Carton, pour quoi faire"), together with some of the leading luxury packaging converters, including Cartografica Pusterla, MMP Premium, Autajon Packaging and Nortier.
Next day, there will be the second round table discussion about Paperboard in all its forms ("Le carton sous toutes ses forms”). What techniques to use for successful results? The round table provides an update on the key technologies allowing you to make your product stand out and to protect it effectively.
And of course Stora Enso’s number one luxury packaging board is being showcased at our stand J44! Read more about Ensocoat by Stora Enso.