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AvantKraft WhiteTop

AvantKraft WhiteTop kraftliner – natural toughness and character

If you’re looking for strong, sustainable kraftliner that adds maximum shelf appeal, AvantKraft by Stora Enso delivers. Available in brown or white top, our kraftliner gives you consistently high performance while maintaining packaging integrity in the harshest environments.

Stands up to the elements – and consumer preferences

AvantKraft is engineered to stand strong against changing climate conditions – and consumer preferences. It makes the perfect choice for packaging that must endure demanding transport and fluctuating weather conditions, while providing a superior surface for your brand statement.

AvantKraft kraftliner board keeps its shape and at the same time offer superior protection and creep resistance during cold, long-haul deliveries. Features include a consistent surface texture, smoothness, shade stability, elimination of impurities, absorbency and minimum washboarding – properties that make AvantKraft a fantastic surface for printing and branding, too.

AvantKraft White Top option offers smooth whiteness, while our AvantKraft Brown adds a natural and authentic colouring to your packaging

Smooth, bright and white

Light yet strong even in low grammages, our AvantKraft WhiteTop kraftliner board also boasts excellent strength stability and high performance. Its smooth, bright and white surface offers optimal printability and colour reproduction, whether for flexo pre-print, post-print, offset or digital printing.

AvantKraft WhiteTop is ideal for retail packages that have large colour-printed areas and require excellent contrast for images. Or, get creative and use the brown side on the outside. Whichever way you choose, you’re sure to bring maximum visual impact to your package.

Fresh fibres for fresher food packaging

To achieve their natural toughness and character, the main raw material used for AvantKraft is based on virgin fibre and is traceable to the source in sustainably managed Finnish forests. The use of these fibres makes our kraftliners strong, pure and hygienic – ideal for fresh produce packaging, for fruit and vegetables and other food products, and in retail or heavy-duty packaging.

Our controlled raw materials comply with European BfR recommendations for food contact, and we work according to the principles of the international food safety standard ISO 22000.

Retail-ready for easy handling and disposal, and outstanding shelf impact

With retail-ready AvantKraft, your packaging is easy to transport, shelve, grab, open and buy. And recycle.

Whether during rough transport or looking good on the shelf, AvantKraft packs a punch – it’s strong and stiff yet can be designed and printed for outstanding visual impact. You’ll find it in corrugated products like retail-ready trays and covers, point-of-purchase display units and transport packaging. And because it’s recyclable, it can give you a competitive edge compared with other packaging materials from non-renewable sources.

End-use areas and applications:

  • Fresh fruit and vegetable packaging, agricultural packaging
  • Consumer electronics
  • Home and garden
  • Non-durable goods
  • Shelf-ready packaging
  • Produced at ISO and OHSAS facilities, with FSC® and PEFC™ certification on request.
  • Consistent smooth whiteness
  • Strength, cleanliness and printability

Key benefits of AvantKraft White Top

  • 1

    Great runnability and converting properties for consistent performance both in terms of strength and cleanliness

  • 2

    Minor peak-to-peak moisture variation from reel to reel, offering superior protection and creep resistance during long-haul transportation

  • 3

    Non-dusting, attractive surfaces with minimised washboarding and excellent printing properties

  • 4

    100% recyclable, sustainably sourced and produced – aligns with environmentally friendly brands. Food-safe for various food package types – complies with BfR food packaging recommendations,

  • 5

    Retail-ready and shelf-ready material is easy to open, shelf and buy, helping to drive more point-of-purchase sales