Top 3 trends sweeping through the printing industry

Again, we’re listening to the winds of change. However, instead of a German rock group, this time it’s German consultants delivering the forecast. ZIPCON predicts that by 2025 the number of European printers will have fallen in half. In a declining market, those willing to transform are reaping the benefits.

What does a changing industry mean for business? What does it mean for technology? Check out our list of the three biggest trends sweeping through the industry.

1. Digital Printing
According to market researchers at Smithers, the global output of digital printing is expected to grow by 65% over the next ten years, reaching a staggering total of USD 230 billion by 2029. Consultants at Ricoh list metallic, fluorescent and white inks as well as special effects such as 3D finished and gamut extensions as some of the most interesting new technological developments in the field. For an overview of the latest and greatest in digital printing, make sure to order your own copy of the new Lumi Sample Book.

2. Customisation
Each year, more and more brands turn to customisation for added consumer engagement and value. And by doing so it appears that they are tapping to a larger societal trend. According to consultancy group Deloitte, the number of consumers interested in purchasing personalised products or services is growing by the year, with one in five of them willing to pay up to 20% more for personalisation.

In case you missed it, check out our interview with Alexandre Filleul of Photobox featured earlier in this newsletter for tips on how customisation can help printers navigate a declining market.

3. Pay-as-You-Go Print Model
According to Printing Impressions magazine, the traditional invoice payment model is making way for pay-as-you-go. Instead of waiting for a monthly invoice listing each print job’s costs and terms, customers can now pay immediately, regardless of the job’s size. PI Magazine predicts that the new model will benefit printing companies by reducing cash flow issues.

While adapting to an increasingly digital world is not easy, print still has its unique strengths over digital. WAN-IFRA’s latest World Press Trends report shows that when it comes to media trust, print beats digital hands down. Not only that, print is more engaging, and consumers react to printed ads more positively than they do to their digital counterparts. For many printers, the future hinges on willingness to change. Armed with the best material, the right vision and the correct resources, printers can provide their customers with customisable, tangible experiences in a way that digital never will.