One brand, one identity
Shaping our identity
Strong brands stand out by being memorable and distinctive. They invoke feelings. A brand is far more than a logo or a name — it lives in people’s minds and is shaped by what they see, feel, and remember about that company. Our brand brings together the key themes that set us apart — expertise, reliability, and circularity.
We amplify our brand through consistency, as every interaction contributes to the Stora Enso experience. This steady reliability fosters trust and helps us connect with more people.
Our story and heritage continue to guide and drive our purpose: to do good for people and the planet and to replace non-renewable materials with renewable ones. Together with partners across the value chain, we deliver solutions made from renewable materials, serving customers and meeting evolving consumer needs now and in the future.
We all make the brand
Our brand is a promise we uphold every day. It lives through how we act, communicate, and deliver, shaping the way others experience Stora Enso. A strong and consistent identity, supported by clear messaging, drives commercial excellence and ensures that every decision and interaction reflects who we are.
Everyone at Stora Enso contributes to our brand story. We are all ambassadors — through what we say and do, every day and in every role. By acting with integrity and purpose, we help our brand grow stronger, ensuring it remains a trusted symbol for the possibilities of renewable materials, innovation, and circularity.
Hans Söhlström
President and CEO
Stora Enso
Watch our brand video
Three pillars that define the Stora Enso brand
A global leader in renewable materials
We combine renewable materials expertise with a broad and competitive product portfolio, supported by leading R&D and production capabilities. We transform wood - a renewable raw material that grows back - into high-performance materials for everyday needs. With expertise in fresh and recycled wood fiber, we deliver material quality, product safety, and resource efficiency, including for demanding end uses and applications.
A reliable and trusted partner
We are a reliable and trusted partner with a stable and resilient supply chain, and we listen closely to customer needs. By collaborating across the value chain, we co-create with customers and partners to meet today’s requirements and anticipate those of tomorrow. We provide in-house expertise of environmental and regulatory matters to support customers on their journey towards circularity, and we source wood from traceable, sustainably managed forests.
We accelerate the transition to a circular bioeconomy
We build resilience and long-term growth by offering renewable material alternatives that support the transition to a circular bioeconomy. We reduce and replace fossil-based materials where it matters, helping customers address packaging challenges with wood-based solutions. With renewable materials, we can reduce fossil dependency, lower the carbon footprint, and support circularity through recyclability and resource efficiency.
Tone of voice
Stora Enso’s tone of voice reflects our personality as a brand: confident and professional, with a modern, forward-looking and dynamic style and a witty touch when appropriate. We keep our language clear, simple and concise, and we speak in human terms so it is easy to understand what we do and what we stand for. We are open-minded and humble, we listen to our customers and stakeholders, and we communicate with honesty and inclusion. We say what we mean and do what we say.
How our brand creates value
Stora Enso stands for renewable materials which deliver quality and performance, including in demanding applications. Across our product portfolio, we help customers meet performance needs while improving resource efficiency.
Our brand also signals partnership. We co-create solutions tailored to customer needs, supported by sustainability know-how, local presence and a stable supply chain. By choosing renewable, recyclable and resource-efficient materials, customers can meet today’s needs and support long-term progress while managing their environmental footprint.
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