One brand, one identity

Shaping our identity

Strong brands stand out by being memorable and distinctive. They invoke feelings. A brand is far more than a logo or a name — it lives in people’s minds and is shaped by what they see, feel, and remember about that company. Our brand brings together the key themes that set us apart — expertise, reliability, and circularity.

We amplify our brand through consistency, as every interaction contributes to the Stora Enso experience. This steady reliability fosters trust and helps us connect with more people. 

Our story and heritage in nature continues to guide and drive our purpose: to do good for people and the planet and to replace non-renewable materials with renewable products. Together with partners across the value chain, we deliver renewable solutions that serve our customers today and contribute to a more sustainable future.

Three pillars that define the Stora Enso brand

A global leader in renewable materials

We combine renewable materials expertise with a broad and competitive product portfolio, supported by leading R&D and production capabilities. We transform wood into high-performance materials for everyday needs, using a renewable raw material that grows back. With expertise in fresh and recycled wood fiber, we deliver material quality, product safety and resource efficiency, including for demanding end uses and applications.

A reliable and trusted partner

We are a reliable and trusted partner with a stable and resilient supply chain, and we listen closely to customer needs. By collaborating across the value chain, we co-create with customers and partners to meet today’s requirements and anticipate those of tomorrow. We provide in-house sustainability and regulatory expertise to support customers on their journey towards circular solutions, and we source wood from traceable, sustainably managed forests.

We accelerate the transition to a circular bioeconomy

We build resilience and long-term growth by offering renewable material alternatives that support the transition to a circular bioeconomy. We reduce and replace fossil-based materials where it matters, helping customers address packaging challenges with wood-based solutions that reduce fossil dependency, support recyclability and lower climate impacts. Committed to circular product design, we work to deliver positive impact beyond our operations by collaborating with communities where we operate and doing what is right for people and society.

Tone of voice

Stora Enso’s tone of voice reflects our personality as a brand: confident and professional, with a modern, forward-looking and dynamic style and a witty touch when appropriate. We keep our language clear, simple and concise, and we speak in human terms so it is easy to understand what we do and what we stand for. We are open-minded and humble, we listen to our customers and stakeholders, and we communicate with honesty and inclusion. We say what we mean and do what we say.

How our brand creates value

Stora Enso stands for renewable materials which deliver quality and performance, including in demanding applications. Across our product portfolio, we help customers meet performance needs while improving resource efficiency.

Our brand also signals partnership. We co-create solutions tailored to customer needs, supported by sustainability know-how, local presence and a stable supply chain. By choosing renewable, recyclable and resource-efficient materials, customers can meet today’s needs and support long-term progress while managing their environmental footprint.