Our strategy

Stora Enso’s business continues to develop as the renewable materials company. Our strategy for transformation is about sustainable profitable growth based on customer insight and innovation, supported by structured processes and engaged employees.

As experts in wood-based materials, Stora Enso’s transformation into a renewable materials growth company is a proactive step in responding to global trends and the changing market landscape, and leading in the transition towards a bioeconomy. Important building blocks in our strategy include fibre-based packaging, innovation in biomass and chemicals, and sustainable building solutions.

Customer and innovation hand in hand

We strive to make the best use of our experience and know-how in the development of products and technologies based on renewable materials, which can replace fossil-based materials. A strong customer focus and new innovation approaches enable us to respond to trends and customer demand with new and better solutions.

People at center

Turning our competence in forest-based materials into customer advantage, people are our most important asset. We promote diversity of thought, openness and knowledge sharing. A workforce that mirrors the markets in which we operate helps to make us more competitive and innovative.


Inherent in our strategy, we work to assure the sustainability of every solution. This includes promoting sustainable forest management and continuous efforts to incorporate safe processes as well as improve energy, material and water efficiency. Through our Sustainability Agenda, we aim to ensure a positive total contribution to society.

Some recent actions supporting our strategy

  • Increase in innovation and R&D investments as well as percentage of sales from new products and services
  • Establishment of the Intelligent Packaging unit
  • Introduction of biocomposites to reduce plastic consumption
  • Introduction of lignin-based solutions for adhesives
  • Introduction of paper-based and recyclable ECO RFID tags
  • Participation in TreeToTextile, a joint venture with H&M group and Inter IKEA group focused on textile fiber
  • Introduction of Cupforma Natura with a dispersion barrier, a renewable paperboard for paper cups
  • Continued development of liquid packaging board enhanced with microfibrillated cellulose (MFC) for extra strength and lower weight
  • Launch of EcoFishBox, an eco-friendly product for fresh fish packaging
  • Full ownership of the cellulose technology company Cellutech
  • Partnerships with startups, for example Sulapac, Trä Group
  • Ramp up of strategic investments in Beihai Mill, Varkaus LVL production, and Murów sawmill
  • Production of line for new fluff pulp at Skutskär Mill, biocomposite granules at Hylte Mill, and CLT at Gruvön
  • Decision to convert Oulu paper mill into packaging board production
  • Announcement to invest in building a pilot facility for producing bio-based carbon materials based on lignin
  • Acquisition of Bergvik Skog forest assets to secure competitive raw material supply and further develop long-term sustainable forest management
Do you want to learn more about us and what we do? Please have a look at the material below.

Trees absorb carbon dioxide from the atmosphere, and carbon stays in the tree fibres when they are made into products. Choosing wood-based renewable solutions means you are contributing to the fight against global warming.