Magazines and the pandemic – how reading became more popular than ever
The magazine market has long relied on ad revenue to maintain a steady flow of cash and to keep things up and running. Now, as advertisers are forced to tighten their purse strings, publishers are left to figure out how to fill the gap. Luckily, it’s not all grim news. Interest in magazines is at an all-time high, and among the turmoil, some of the world’s largest publications are seeing their subscription numbers peak. So, what’s going on? How are magazines coping with the pandemic and why do some appear more resilient than others?
Jun 2, 2020
Ulrika Lilja
Carl Norell
Satu Härkönen