Stora Enso consists of five divisions: Consumer Board, Packaging Solutions, Biomaterials, Wood Products, and Paper. Our customers include the packaging, joinery and construction industries as well as publishers, printing houses and paper merchants.
The ambition of the Consumer Board division is to be the global benchmark in high-quality virgin fibre cartonboard and the preferred partner to customers and brand owners in the premium end-use packaging and graphical segments. Our wide board and barrier coating selection is suitable for the design and optimisation of packaging for liquid, food, pharmaceutical and luxury goods.
Market growth: 9 Mt in 2014-2021 Position: #1 in LPB, FSB and CUK in the world or Europe
Strategy: Expansion of relative market share in profitable niches
Competition: In the Consumer Board division, Stora Enso has a strong base in Europe and competes with companies like BillerudKorsnäs, Metsä Board and Iggesund. Outside of Europe, the main competitors are Klabin, Evergreen, Weyerhaeuser, Georgia-Pacific and International Paper.
Packaging Solutions division provides fibre-based board materials and corrugated packaging products and services designed for a wide array of applications. Our renewable high-end packaging solutions serve leading converters, brand owners, and retailers across multiple industries looking to optimise performance and drive innovation.
Market growth: High quality SC fluting 1-3%, Kraftliner 2-3% excl. North America
Strategy: Selective profitable growth
Competition: The Packaging Solutions division is very strong in corrugated packaging in the regions it is active: the Nordics, Baltics, Poland and Russia. These markets are fragmented, with the main competitors being Smurfit Kappa and DS Smith. In containerboard, the company competes mainly with Mondi, Prinzhorn, BillerudKorsnäs, SCA, SAICA, IP and WestRock.
Biomaterials division offers a wide variety of pulp grades to meet the demands of paper, board, tissue, textile and hygiene product producers. We also develop new ways to maximise the value extractable from the wood as well as other kinds of lignocellulosic biomasses. The extracted sugars and lignin hold potential for use in a range of applications.
Market growth: 2.4% or 1.5 Mt/year, fastest growth in textiles (+3%) and hygiene (3.6%) Position: Widest pulp grades portfolio, #1 in Europe in fluff Strategy: Strengthening current business and creating new profitable growth
Competition: Directly, the Biomaterials division competes with other pulpmakers like UPM, Metsä Fibre, Södra, Fibria (partner in Veracel), Eldorado, CMPC, Arauco (partner in Montes del Plata) and Suzano. In terms of potential new markets, the Biomaterials division will face competition from biotechnology and biochemical companies as well as the chemical industry.
Wood Products division provides versatile wood-based solutions for building and housing. Our product range covers all areas of construction, including massive wood elements, wood components and sawn goods. We also offer pellets for sustainable heating. Our customers are mainly merchants and retailers, industrial integrators and construction companies.
Market growth: Global sawn softwood 2-3%, European new construction 3.5% Position: #1 in Europe and #4 in the world in supplying wooden construction material
Strategy: Accelerating growth
Competition: With its stature and reach, Stora Enso is a significant global player in wood products. Competition is primarily on a local level for the Wood Products division, from manufacturers of construction and interior decoration materials to companies operating sawmills and working in the wood industry.
Paper division provides best-in-class paper solutions for print media and office use. The wide selection covers papers made from virgin wood and recycled fibres. Our main customer groups include publishers, retailers, printing houses, merchants, converters, and office suppliers. We create value for our customers by providing competitive products and services that meet their quality and sustainability requirements.
Market: Declining Position: #2 in Europe
Strategy: Maximum cash generation
Competition: In Division Paper, we compete with other major European and global papermakers, such as UPM, Sappi and Mondi, not just in the quality and range of our products, but with the efficiency and sustainability of our operations.