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Stora Enso consists of five divisions: Packaging Materials, Packaging Solutions, Biomaterials, Wood Products and Forest. Our customers include the packaging, joinery and construction industries as well as publishers, printing houses and paper merchants.
The Packaging Materials division aims to lead the development of circular packaging, providing premium packaging materials based on virgin and recycled fiber. Addressing the needs of today's eco-conscious consumers, Stora Enso helps customers replace fossil-based materials with low-carbon, renewable and recyclable alternatives for their food and drink, pharmaceutical or transport packaging. A wide selection of barrier coatings enables design optimisation for various demanding packaging end-uses.
Market growth: 9 Mt in 2014-2021 Position: #1 in LPB, FSB and CUK in the world or Europe. High quality SC fluting 1-3%, Kraftliner 2-3% excl. North America.
Strategy: Expansion of relative market share in profitable niches in consumer board business and growth on the fluting and kraftliner market.
Competition: In consumer board products, Stora Enso has a strong base in Europe and competes with companies like BillerudKorsnäs, Metsä Board and Iggesund. Outside of Europe, the main competitors are Klabin, Evergreen, Georgia-Pacific and International Paper. In containerboard products, the company competes mainly with Mondi, Prinzhorn, BillerudKorsnäs, SCA, SAICA, International Paper and WestRock.
The Packaging Solutions division develops and sells premium fiber-based packaging products and services. Stora Enso’s high-end eco-friendly packaging products are used by leading brands across multiple market sectors, including the retail, e-commerce and industrial sectors. The portfolio includes converting corrugated board and cartonboard, and converting new materials such as formed fiber and wood foams, as well as design and sustainability services, and circular and automation solutions.
Market growth: Growth opportunities following the growing e-commerce sector as well as the trend to replace plastics with renewable materials.
Strategy: Selective profitable growth
Competition: The Packaging Solutions division is very strong in corrugated packaging in the regions it is active: the Nordics, Baltics, and Poland. These markets are fragmented, with the main competitors being Smurfit Kappa and DS Smith.
The Biomaterials division meets the growing demand for bio-based solutions to replace fossil-based and hazardous materials. Stora Enso uses all fractions of biomass, like lignin, to develop new solutions. Our work to replace fossil-based materials includes novel applications such as carbon for energy storage and bio-based binders. Our pulp offering encompasses a wide variety of grades to meet the demands of paper, board, tissue and hygiene product producers, as well as materials from process side streams, such as tall oil and turpentine from biomass.
Market growth: 2.4% or 1.5 Mt/year, fastest growth in textiles (+3%) and hygiene (3.6%) Position: #1 producer in Europe in fluff
Strategy: Strengthening current business and creating new profitable growth
Competition: Directly, the Biomaterials division competes with other pulpmakers like UPM, Metsä Fibre, Södra, Suzano (partner in Veracel), Eldorado, CMPC, and Arauco (partner in Montes del Plata). In terms of potential new markets, the Biomaterials division will face competition from biotechnology and biochemical companies as well as the chemical industry.
The Wood Products division is the largest sawn wood producer in Europe and a leading provider of sustainable wood-based solutions for the construction industry. Our growing Building Solutions business offers building concepts to support low-carbon construction and eco-friendly designs. We develop digital tools to simplify the designing of building projects with wood. We also offer applications for windows, doors and for packaging industries, and our pellets provide a sustainable heating solution.
Market growth: Global sawn softwood 2-3%, European new construction 3.5% Position: #1 in Europe and #4 in the world in supplying wooden construction material
Strategy: Accelerating growth
Competition: With its stature and reach, Stora Enso is a significant global player in wood products. Competition is primarily on a local level for the Wood Products division, from manufacturers of construction and interior decoration materials to companies operating sawmills and working in the wood industry.
The Forest division creates value through sustainable forest management, competitive wood supply and innovation. Forests are the foundation for Stora Enso’s renewable offerings. The division manages Stora Enso’s forest assets in Sweden and a 41% share of Tornator, whose forest assets are mainly located in Finland. It is also responsible for wood sourcing for Stora Enso’s Nordic and Baltic operations and B2B customers. Stora Enso is one of the biggest private forest owners in the world.