The food industry introduces around 20 000 new products every year, and a significant number of consumer trends are directly connected with food. Among those trends, the top ones globally are – local and sustainable products, natural origin and GMO, purity, protein and cooking together at home. And if you categorise the top hundred trends, almost half of them are connected with health, 40% with sensory items and 10% with convenience.
Food additives can help to maintain and improve the safety of the food, nutritional value, taste, texture and appearance of food. The additives are divided into 18 different groups according to the U.S. Food and Drug Administration.
So enjoy some daily cellulosics!
Product Manager, Dissolving Pulp at Stora Enso
Sirpa Välimaa has worked for more than ten years in the pulp and paper industry focusing on product development and customer service as well as new product launches and market assessment. Her product expertise reaches from traditional paper applications to the applications of regenerated cellulose like textiles, sponges, cellophane and casings. She is enthusiastic about the future opportunities of cellulose in fashion, and has been honoured to wear a dress made out of Stora Enso textile pulp.