The role of paper in a digital age

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No one has ever seen the paperless office. While the world embraces digital technology, there is still a good future for paper. In fact, paper and digital often coexist, complementing each other. For instance, printed advertising drives e-commerce, direct mail is found to be a way to cut through the digital noise and studies show it’s easier to take in information read from paper than a screen.

For news, paper is declining but for other sectors it’s actually doing quite well. In Asia, print is even a growing market.

Guests on the episode are Martyn Eustace, Director of the organisation Two Sides, and Liisa Nyyssönen, SVP Communications, Stora Enso Paper division.

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Part of the bioeconomy, Stora Enso is a leading global provider of renewable solutions in packaging, biomaterials, wooden construction and paper. We employ some 23 000 people and have sales in more than 50 countries and our shares are listed on the Helsinki (STEAV, STERV) and Stockholm (STE A, STE R) stock exchanges.

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