White in the office, green in the process

Published 31 January 2016
The unique combination of sustainability, high quality and a wide range of end-uses has made MultiCopy paper one of Stora Enso’s flagship brands. With its 40-year jubilee just a couple of years away, MultiCopy is also one of the company’s oldest brands.

Its functionality is what makes MultiCopy an exceptional office paper. It can be used for many different purposes – not just as a copy paper, but also for letterheads, brochures and other graphical productions. For example, our mill’s environmental report is printed on MultiCopy paper. Additionally, MultiCopy has really good inkjet parameters due to the color lock treatment,” notes Margareta Almberg from Stora Enso. Almberg works within technical customer service in Nymölla, Sweden, where MultiCopy paper is produced. She also answers all customer questions regarding the environmental issues of the products produced in Nymölla.

“If you ask customers what is important when choosing the right office paper, they often say: no jamming in the machine, always being able to print,” Almberg says. “The runnability and consistent quality are very important for the customer and that is where MultiCopy paper excels. It works well in every kind of machine.” Every MultiCopy sheet is vacuum cleaned to prevent the dust from ending up in the machines.

From Paper to Biofuel

From an environmental point of view, MultiCopy is unique. MultiCopy paper is TCF (Totally Chlorine Free) certified, FSC (Forest Stewardship Council) certified, and carries the Nordic Ecolabel and the EU Ecolabel. “And, because the 53-year-old Nymölla Mill is environmentally certified (ISO 14001) and EMAS (The Eco Management and Audit Scheme) registered, Stora Enso is obliged to improve the mill as a whole,” Almberg notes.

MultiCopy paper stands the test of time. In fact, its story goes well beyond the office environment and, being based on virgin fibre, MultiCopy has a role to fill in the paper recycling process. Recycled fibre would not exist if we did not first have virgin fibre. The fibres can be reused up to seven times in other products with a short life cycle, like newspaper. Once the fibres become too small for re-use in paper products, they still make good biofuel.

Even though MultiCopy paper is characterised by its sustainability, there is no room for compromises in its quality. “Environmental friendliness does not mean you have to compromise on performance or appearance. MultiCopy paper has high whiteness and brightness. We thought about making it even whiter. However, because it is still a paper used for reading, we wanted to keep it optimal for the eye. Thus we came to the conclusion that its current whiteness is the best,” Almberg explains.

Stora Enso will continue investing in its flagship brand. “MultiCopy has an impressive heritage, celebrating its 40th anniversary in 2017. We will continue to develop the brand along with the quality. Our continued commitment to the brand is well demonstrated by the employment of a new brand manager for MultiCopy, Jennie Åkesson, who has recently joined us,” says Katariina Tanner, VP, Marketing, Stora Enso, Division Paper.

Similar articles