What consumers want from intelligent packaging

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Published 25 September 2017
The terms such as active packaging, intelligent packaging, and smart packaging are closely related and all refer to packaging technologies used in food, pharmaceuticals and other consumer packaging to extend shelf life, keep the freshness, prevent food waste, display information on quality, improve safety or add convenience.

Active packaging usually means having active functions for containing and protecting the product. Intelligent and smart packaging can also be used to sense or measure an attribute of the product such as the inner atmosphere of the product or the shipping environment, but is largely used for making stock control, shipping and receiving processes faster, more reliable and increasingly automated. Besides, intelligent packaging is getting closer to consumers, adding a new dimension in the consumer experience and interaction with the product and brand.

Like with any new technologies, some people are adopting them faster than others. When it comes to intelligent packaging, not all consumers are early adopters, and they can still have problems trusting these packaging functions. This puts greater demands on transparency and shows that there is a wish to know more about intelligent packaging.

We know that many consumers really want to know how fresh a food product is, where its origin is and if it is ripe and/or organic etc. The last mile delivery is, especially in Asia, still a big challenge that needs a solution. Intelligent packaging could be the one.

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