Recreate Packaging 2018 focused on children's food packaging, and the awards were granted at a spectacular event in Madrid on the 17th of May 2018. The competition was arranged for the fourth time to drive innovative design and new packaging solutions based on renewable materials.
"Our expert jury was really impressed by the high quality of the award-winning designs, which combined dynamic functionality with playful design and attractive shapes and graphics. In fact, all the shortlisted designs in the competition could have high potential to affect consumer purchasing and be enjoyed by kids and adults alike," says Annica Bresky, Head of Stora Enso Consumer Board division and jury chairman.
This year's competition, focusing on children's food packaging, was an overwhelming success with a staggering 61% increase in competition entries compared with the previous edition. Designers were clearly inspired by working on sustainable, renewable materials and the task to improve children's food packaging as the number of entries reached 258.
Recreate Packaging 2018 jury comments
The competition entries were judged based on functionality and user experience, market potential, innovative use of material, suitability for production as well as retail and logistics benefits.
"MonsterFruits" by Marcus Zieboll and Tino Buschhorn received the following comments from the jury: "This is a clear winner, and for obvious reasons when assessed using the jury criteria. The fun and playful design not only grabs children's attention but also encourages interaction and play. Furthermore, it's a simple execution that represents intuitive design, which is crucial for kids to understand the function of the package. The box shape supports cost-effective production without missing any marks for originality or uniqueness. On top of it all, the design perfectly meets the competition brief – encouraging kids to eat healthy food in an engaging and fun way. To sum it up, it's production ready and has great market potential."
The jury's comments on "Fruit Glasses" by Viktoriia Schmidt and Arthur Schmidt: "The jury's decision was unanimous: this is a clear winner and scored perfectly in almost every item in the jury criteria. This is a well-executed, simple design that supports scalability and adaptability, while also receiving maximum points for production readiness. The design gives credence to the notion that the greatest ideas are often the simplest, which has been a common thread throughout the winning entries. Furthermore, it delivered resolutely when addressing the competition brief – it's fun, engaging and promotes healthy eating."
Other prize winners
In the professional category of Recreate Packaging 2018, the jury granted the 2nd prize to "Snack+Break" by Denise Aimar, Valentina Rizzo, Antonella Zeverino and Chiara Borghi from Italy. "Bacaly Snake" by Karolina Lademann and Tomasz Żakowski from Poland received 3rd prize.
In the student category, the 2nd prize was given to "Waky-Up Muesli" by Natalia Dębicka, Academy of Fine Arts in Gdańsk, Poland, and the 3rd prize went to "Animeals" by Oskar Hilario and Simon Essnert, Nackademin, Sweden. Reflecting the high quality of the student entries, the jury also decided to give three honorary mentions, which were distributed to "Magic animal packaging" by Sophia Scherer and Lisa Scherer from Stuttgart Media University; "Ploffie" by Martin Wunner, Kim So Hyeon & Nguyet Nguyen, also from Stuttgart; and "Save The Trip" by Marie Falk from Brobygrafiska, Sweden.
The Public Choice Award voting on the competition website resulted with almost 15 000 people voting for a design they liked best. The winner was the "Smart Snack" tube by Klaudia Rajca and Martyna Matuszkiewicz, students at Poznań University of Economics and Business in Poland. In addition, the kids' jury selected their favourite design among the finalists: "Waky-Up Muesli" by Natalia Dębicka, from Poland.
The jury of Recreate Packaging 2018
The Recreate Packaging 2018 competition was judged by an expert jury including renowned representatives from food industry, packaging and design:
Stefan Casey, Packaging Innovation Lead, Nestlé
Ali Kaylan, Head of Global Marketing, SIG Combibloc
Sally Voltaire, Chef, Author, Restaurant Owner at Sally Voltaire & Systrar
Renne Angelvuo, President of EPDA (European Packaging Design Association)
Antoine Leuenberger, Regional Buyer, Danone
Annica Bresky, Jury Chairman, Head of Consumer Board Division, Stora Enso
All the award-winning designs are displayed on the Recreate Packaging website www.recreatepackaging.com