An illuminated carton made of Ensocoat wins Display Superstar

Published 8 February 2019
A luminous folding carton series for the premium cosmetics brand elline has won Display Superstar Gold 2019 award in Germany.

The cartons are manufactured by Karl Knauer KG for the brand owner Swiss Premium Cosmetics AG using the luxury carton board Ensocoat™ by Stora Enso as material.

The annual Display Superstar awards the best Point-Of-Sale displays and packaging selected by a jury of independent POS and display specialists. POS marketing provides many different application areas for paperboard and challenges designers to create extraordinary solutions based on renewable materials.

Illuminated cartons made of Ensocoat by Stora Enso.

The essence of the elline brand, which means “the shining one”, and the product promise of radiant skin are perfectly communicated by the award-winning packaging concept. When opening the box, the laser-cut text “Treasure of Youth” and the glass bottle inside begin to shine brightly. The package design with lighting technology, skillful refinement and luxurious material embodies exclusivity and innovation. Ensocoat provides smooth surface for special effects, including double hot foil stamping, foil lamination and soft-touch lacquering.

“With three innovative and award-winning lighting technologies, Karl Knauer is the world’s leading supplier of smart light packaging solutions. Luxury carton board together with electroluminescence, HiLight – smart LEDs™ and HiLight – printed OLEDs™, can fundamentally enhance the positive emotional impact folding cartons”, says Martin Glatz, Vice President Sales, Marketing, Research and Development at Karl Knauer KG.