The Carte d’Or packages are produced by Seda Italy in Naples, and the material is Cupforma Natura™ by Stora Enso. The board has a biodegradable barrier on its both sides to preserve ice cream safely in freezing and moist conditions.
The benefits of the new paperboard bowl over the former, plastic packaging are evident. The raw material comes from traceable and sustainable sources. The paperboard bowl is 23% lighter than the former plastic packaging, and it helps Unilever to reduce plastic drastically. As the total use is 11 million packages in a year, the new package enables Unilever to use 520 tons less plastic per year – ten tons less every week.
“Unilever is aiming to more circular economy in many ways, and new packaging innovations are crucial for our target to make all our packaging reusable, recyclable or compostable by 2025. Unilever has also signed a two-year partnership with the WWF to clean beaches from plastic,” says Giorgio Nicolai, Marketing Director from Unilever.
Not only the bowl but also its lid is made from the same, compostable paperboard from Stora Enso, which provides excellent print quality to showcase the brand. The nestable lid is manufactured by unique and proprietary technology developed by Seda International.
According to Armando Mariano, R&D Product and Material Director at Seda International Packaging Group, the goal of the project with Unilever was to make something different from the former plastic packaging, reduce packaging weight, plastic content and improve the end-of-life options. The organic waste collection works quite well in Italy, so biodegradable and compostable packaging makes sense and consumers like that option.