SIA Glass switched from plastic to FiberCup for sustainability and design
Published 14 August 2019
The Swedish ice cream brand SIA Glass is introducing a new, renewable packaging from Arta Plast for part of its range. Made from paperboard Cupforma Natura™ by Stora Enso, the new package contributes to the company’s environmental sustainability by reducing the climate impact 50% compared with the former plastic package.
SIA Glass is part of Sweden's oldest family-owned company, Bertek Group, with a tradition of locally produced, high-quality foods since 1569. Today SIA Glass ice cream is sold in supermarkets everywhere in Sweden. The company aims to halve its climate footprint by 2025 and will therefore be reviewing its entire portfolio in order to reduce fossil-based material in packaging. As the first step on the journey, SIA Glass switched its organic and lactose-free store range to a 0.65 liter bowl made of paperboard from Stora Enso.
“It was a challenge to find an innovative, renewable package that can help us reduce fossil-based material, since we couldn’t compromise the oval form, which is an established part of our brand. It makes 94% of the brand awareness among our consumers. So, for us the form, sustainability and leakproof are the most important aspects of packaging,” says Stefan Carlsson from SIA Glass.
SIA Glass discussed their demands with the Swedish packaging manufacturer Arta Plast, who presented FiberCup as a solution that provides a low carbon footprint, formability and functionality required. More than half of the FiberCup is renewable material, and it can be disposed in carton recycling in Sweden. The switch to FiberCup reduces CO2 emissions of SIA Glass 109 tons per year, 37% less than plastic packaging.
“For SIA glass, packaging is high on the agenda. The company has been around for over 450 years, and sustainability has always been an integral part of our business. Consumers are increasingly demanding renewable packaging which is as much fossil-free as possible. The new pack is now used for part of our portfolio, but it is a step to the right direction, and we will continue to look for low carbon packaging solutions for our entire range,” Stefan Carlsson says.