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PrimaPlus glossy magazine paper

Stora Enso launches PrimaPlus, a lightweight uncoated paper with coated-like quality features

Newsroom Articles and reference cases Stora Enso launches PrimaPlus, a lightweight uncoated paper with coated-like quality features

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Published 6 February 2020 by Stora Enso
Stora Enso has introduced a new lightweight uncoated paper product as part of its product family. PrimaPlus has been inspired by the ground-breaking PrimaPress, which was introduced some 10 years ago. PrimaPlus has the brightness and gloss that is characteristic of PrimaPress, but with added bulk that gives the paper a nice touch and feel.

Thanks to our unique calendering technique, this new uncoated magazine paper performs well in applications that have traditionally been exclusive to lightweight coated papers. PrimaPlus can be used not just in magazine supplements, but also in weekly magazines with strong editorial content, for which quality demands are higher and touch and feel really make a difference.

“PrimaPlus was developed to respond to our customers’ needs. Its brightness and gloss, coupled with its bulk, give it great haptic properties. The touch and feel are pleasant. In addition, since this product is available in grammages as low as 48 gsm, we can provide customers with yield advantages. PrimaPlus is a viable alternative to lightweight coated (LWC) papers. We presented some samples at the IFRA industry fair last autumn. Although we knew we had a great new paper, we were positively surprised by the customer response,” says Tomas Larsson, VP, Product Segment SC & CM.

For more information on PrimaPlus, please visit our PrimaPlus product page.

Key benefits and features

  • Gloss level above 50%, bulk 1.0

  • High brightness for better contrast and a cleaner looking sheet, allowing for a wider colour gamut

  • Wide basis weight range, allowing for efficiency gains, available in reels from 48 gsm – 65 gsm

  • Available with FSC- as well as PEFC-certified fiber source

  • 100% traceable wood source with FSC and PEFC certification

Paper product offerings
  • High brightness
  • Wide basis weight range
  • 100% traceable wood source with FSC and PEFC certification

A closer look at PrimaPlus

PrimaPlus magazine paper

We have changed the game. Again. Say hello to the most recent member of the Prima family.