Softproofing: a fast print proof service by Stora Enso goes cloud-based to support remote working

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Published 26 February 2021 by Courtney Tenz
Remote work just got a lot easier, thanks to an update to Softproofing by Stora Enso. With pre-press quality checks now possible wherever there’s an internet connection, companies can ensure their print runs are up to standard while saving time and money.
As offices around the world have closed due to the pandemic, many businesses have been forced to rethink their processes to ensure a seamless transition to a new way of working.

One way Stora Enso is stepping up to help their customers is with an update to soft proofing. By making the service cloud-based instead of relying on a specially-installed terminal, Stora Enso has made pre-press quality checks easier and possible from anywhere with an internet connection.

Streamlining the pre-press process

Already available for several years, the soft proofing technique has found a foothold especially in the packaging and catalog printing industries. By digitising pre-press processes that had previously demanded quite a bit of back and forth, soft proofing streamlines the quality checks, making it easier to do from anywhere.

“Even before the pandemic, the digital development in the proofing process was very fast-paced,” says Tobias Gronemann, Sales Manager at Stora Enso’s Paper Division. “When compared to the conventional paths for quality checks that we have been using for the last 20 to 30 years, it’s much faster. Now we’re trying to go one step further by expanding the soft proofing service.”

Big changes, bigger benefits

Although using the service may feel like a big shift for those accustomed to the previous way of doing things, soft proofing adds value through time and money savings. Print approvals which might normally require a trip to the printers or several rounds of physical posts for review have been replaced by a digital service that allows for immediate access to the pre-press runs.

“By using soft proofing, our customers not only save on delivery costs and business trips but they can also save anywhere from two to five weeks by noting changes on the materials that can be seen by the printer right away,” says Gronemann.

By offering an in-depth look at a print job before it hits the presses, printers benefit as well through a reduction in lead times. Users at agencies or within companies can select paper types or simulate different materials to get an accurate view of the printing results and adjust any pre-press files accordingly. The tool also allows for error correction or changes to saturation and color to ensure the printing is in line with expectations.

“It’s a really great product,” says Gronemann. “Once we’ve introduced Softproofing to our customers, they don’t look back.”

Get a firsthand look at Stora Enso’s Softproofing service at the virtual edition of Drupa, the world’s leading conference for printing technology, held April 20-23, 2021.

Watch the Softproofing video

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Tobias Gronemann

“Once we’ve introduced Softproofing to our customers, they don’t look back.”

- Tobias Gronemann

Info

Soft proofing streamlines the quality checks, making it easier to do from anywhere.

Softproofing by Stora Enso

Softproofing service on screen
  • The soft proofing service does away with hard proofs through the use of a unique software and specifically calibrated screens.
  • Now cloud-based, it allows printers to share products for approval completely online.
  • It is possible to make changes to color, saturation, alignment, and text while viewing and the notes are forwarded directly to the printer – saving time and money.

    Read more from our Technical Resource Centre here

Part of the bioeconomy, Stora Enso is a leading global provider of renewable solutions in packaging, biomaterials, wooden construction and paper. We employ some 23 000 people and have sales in more than 50 countries and our shares are listed on the Helsinki (STEAV, STERV) and Stockholm (STE A, STE R) stock exchanges.

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