Selfly Store by Stora Enso wins ICX Elevate Award for ‘Best Retail ICX’

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Published 16 July 2021
Selfly Store by Stora Enso has won the ‘Best Retail ICX’ Award by the Interactive Customer Experience (ICX) Association. The award recognizes retail-specific achievement in using interactive technologies to create a transcendent brand experience that captivates and engages in the retail vertical.

Selfly Store won the award for providing a powerful, turnkey solution for unmanned retail.

As part of the solution overview, the collaboration with the Finnish unmanned grocery store chain, Korttelikauppa was highlighted in showcasing the possibilities of Selfly Store in creating interactive customer experiences. Stora Enso is the official technology provider for Korttelikauppa, providing the full end-to-end technological solution for the unmanned and automated stores. With the technology, Korttelikauppa is able to provide customers unmanned, 24/7 service in locations where service might otherwise be limited due to long distances or traditional service hours. With Selfly Store, Korttelikauppa has grown from a single unmanned grocery store to 7 stores within just one year.

‘This is stellar technology given its level of innovation and the very clear seamless customer interaction. It’s taken what my father remembered as food auto ‘laundramatte’ lockers to a very high pinnacle – like a Star Wars and Jetsons level,’ said Judy Mottl, editor, RetailCustomerExperience.com and one of the judges.

‘From the very beginning, our goal has been to offer the best end-to-end solution in the field of unmanned retail and next-generation vending from both the operator and consumer perspectives. At the heart of Selfly Store is RFID-enabled item-level recognition of products, which enables the unique features of the solution, such as the seamless purchasing experience for the customer, and the automated inventory and expiry date management of fresh food for the operator. We are very honored to receive this award, which acknowledges the uniqueness of our solution and the possibilities it holds for creating engaging customer experiences,’ says Teemu Salmi, Head of Intelligent Packaging at Stora Enso

About ICX and the Elevate awards

Founded in 2015, the mission of the Interactive Customer Experience (ICX) Association is to connect the brands, suppliers, agencies, and more who are working to create transcendent customer experiences so we can all work together to create a better CX ecosystem for us all — and for all of our customers.
The ICX Association Elevate Awards are given annually to honor the individuals and organizations that are pacesetters in using technology to elevate the customer experience.

About Selfly Store

Selfly Store by Stora Enso is a turnkey solution for unmanned and automated retail. It combines the traditional retail experience with the latest developments in RFID technology to create a completely new way of serving customers 24/7. At the heart of the solution is the Selfly Intelligent Cabinet - an RFID-enabled fridge that enables consumers to buy items independently from the cabinet using contactless payment methods.