For consumers, the packaging tells the user what to expect. At best, it communicates value to the consumer – clearly informing that it’s the choice the consumer has been looking for. This is as relevant as ever when consumers are not able to interact with brands via stores. The package tells the consumer what the brand stands for.
Renewable materials can give a different, more natural touch and feel to their products, lending themselves to those products that want to build an image of a sustainable brand. Renewable materials also allow for superior printing opportunities. The visual display possible on a fibre-based package from high-end printing gives these packages the opportunity to stand out and allow clear communication on the package about its benefits.
Director Oscar Duarte heads the Business Segment Kraftliners at Stora Enso Packaging Materials division. He has a background in Chemical Engineering and experience in international business in Central America and Europe. As part of Stora Enso’s cooperation with global brand owners, Oscar led a total cost of corrugated packaging stream, and shares some of the insights in this blog article. Oscar is part of Aalto University Executive education program 2019–2020. He enjoys exercising and hiking.
Avant by Stora Enso product family includes a wide range of liners and fluting options for corrugated packaging, some made from virgin fibres and some from recycled materials. Avant products are all made from high-performance materials. Their quality is consistent, provides high runnability and can be adapted to your needs. These high-quality packaging materials allow for lighter boxes and less material usage thanks to their strength and performance. The raw material comes from sustainably managed forests making the material renewable. They are also fully recyclable in order to help you minimise waste and make your business more sustainable.
The AvantForte high-quality kraftliner is the newest member of the Avant product family. It is manufactured using a new patent pending Tri-Ply™ technology, which results in superior bending resistance, thanks to the material’s three strong 100% virgin fibre layers. In addition, AvantForte is also lightweight, which means less materials are needed and transportation costs and carbon emissions can be lowered.
AvantForte also performs well in different conditions from heat, cold and humidity. It’s strength, toughness and stackability ensure that it can protect your products with ease regardless of the conditions.
The purity of the 100% virgin fibres also benefit brands that need to comply with strict food safety regulations. With AvantForte, your packaging will not only withstand the most extreme of conditions but will also fashion a more sophisticated and groomed look as its Tri-Ply™ technology reduces printing defects, such as washboarding. Simply put, this new high-quality kraftliner allows you to reduce waste, cut costs and boost your brand image.
Contact the Advance Board and Advance Productivity specialists via a sign-up form to get an appraisal on how to optimise your recipes, board combinations, production line and total cost of packaging through the whole value chain.