Renewable grape box

Fresh food packaging for a better future

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Fresh fruits and vegetables are among the most difficult products to transport and distribute. The delicate nature of the product means that packaging is key to ensuring that it arrives at its destination safe, fresh and well.
Fresh food is a lot more sensitive than other food products. It requires careful handling, sturdy protection and the right temperature throughout the value chain.

Tough challenges

This sets tough demands on the packaging. Fresh food packaging must withstand harsh and varying conditions from high humidity to a refrigerated environment.

The packaging must also be able withstand tremendous weight. Shipping containers are stacked full of heavy fruits in order to maximise the transportation capacity. If the bottom box fails to support the weight on top, the valuable contents inside will be ruined. And if a shipping container includes destroyed goods, the recipient may return the whole shipment, inflicting significant additional costs to the fresh food producer, who now has to ship the whole batch back to its homeland and get rid of the spoiled products from there.

A common response to these demands on packaging is overspecification: the package is made much stronger and bulkier than it needs to be. It’s important that the package is dimensioned correctly as this will lower CO2 emissions in transport due to lighter weight and reduce waste. It will also result in a lower cost per package. This kind of resource efficiency is central to any good packaging solution.

The primary role of any packaging is of course to take care of the delicate products within despite potentially rough handling. Packing fruits and vegetables is a craft that requires skill and training. The shape of the fresh product is never exactly the same and fitting the correct amount of food in a box can be a challenge. This is still a task that needs to be carried out manually. And then the products need to arrive at the right time and ripen at the right speed during their transportation.

These challenges must be met with the increasing consumer demand to purchase perfectly fresh and unharmed produce in a local supermarket in any city around the world.

Strong solutions with fibre-based packaging

Fibre-based materials can be made into high-quality packaging that keeps valuable fruits and vegetables fresh and intact all the way from farm to table. Fibre-based packaging is easily recyclable and comes from renewable sources making it more environmentally friendly than most other solutions.

Additionally, high-quality packaging from corrugated board is made from strong virgin fibres and much more resistant to humidity than more traditional lower-quality examples. In other words, it’s possible to use renewable materials such as corrugated board to meet the challenge of protecting fruit under changing circumstances and harsh climate.

Corrugated packaging can also deal with managing a product that ripens during the transport process. Exotic fruits are usually cut long before they are ripe, and the final maturation process happens during storing and transportation.

Since the maturation process depends largely on air circulation, the packaging can either stop or promote the maturation process with specific design choices and ventilation solutions. When the packaging is designed perfectly, consumers will receive their fruit and vegetables, untouched, unharmed and ready to eat regardless of where they were shipped from initially.

Food safety

Renewable fibre-based materials are also effective when it comes to food safety. For the most sensitive end-uses it is important however to use materials from virgin fibres. This kind of packaging meets the most stringent food safety standards. We had webinar about food safety in corrugated packaging in June 2020, and the recording is available here.

Consumer trends

The desire to live a healthy lifestyle is a trend today that has led to the premiumisation of fresh produce. While the sale of fresh produce has not gone up, fresh fruits and vegetables have been valued higher for their rich nutritional properties. Consumers expect to find fresher, crisper produce found in their local supermarkets.

At the same time as consumers strive for healthier lifestyles, they are also increasingly interested in making more sustainable choices. Consumers want to live in an eco-friendly way and are looking for solutions that have a low environmental impact. Packaging from renewable materials meets this need. It can be recycled, has a lower carbon footprint and is plastic-free.

What’s more, in the fresh produce sector, packaging can help reduce the large amount of food loss and waste. Nearly half of all fresh fruit never makes it to our mouths. It gets lost in the production or transport of the produce or goes to waste after purchase. Safe, resource-efficient packaging solutions are not only good for business, but also for the planet. Consumers are interested in sustainable packaging solutions that are better for the environment: 89% of consumers pay attention to packaging materials in decision-making regularly or occasionally, so easily recyclable, renewable materials can make a difference in purchasing decisions (Source: Stora Enso consumer study, Read more from a Circular design guide for packaging).


The opportunities to make a difference with the right materials in the fresh produce supply chain are clear and many. In summary, a fresh produce package needs to be able to cope with different climates, withstand heavy weights, cope with rough handling, arrive fresh and undamaged in an environmentally-friendly and resource-efficient way, ensuring consumers get perfectly ripe and fresh produce. At best, when on display, the packaging communicates the benefits of a plastic-free and low carbon material and fills yet another purchase criteria to the consumer.


Salvatore Sortino

Salvatore Sortino

Salvatore Sortino, Regional Sales Director Asia-Pacific, Middle East & Africa at Stora Enso Packaging Materials is responsible for Containerboards sales in a growing region. Together with his team, Salvatore is catering on the needs of demanding fresh food producers between the Atlantic shores of Morocco to the Pacific shores of the Philippines. Salvatore has background in forestry, and with his profound international experience, Salvatore summarizes the trends on fresh food packaging in this blog article. Today, Salvatore lives with his family in Helsinki.
More on same topic

Keep it fresh with Avant by Stora Enso

Stora Enso, with it’s global presence, is able to offer high quality packaging materials for a wide variety of end-uses.

Avant Containerboards are an ideal solution for anyone who needs to carry fresh produce. The containerboards are not just equipped to ensure that the delicate items arrive intact and fresh but the fibre-based high-quality packaging is also lightweight, reducing transportation costs and increasing material efficiency.

The newest member of the family – the AvantForte kraftliner – is especially well suited for fresh food packaging thanks to its extreme strength, purity and high-class visual appearance.

AvantForte is engineered to stand strong against changing climate conditions – and consumer preferences. It makes the perfect choice for packaging that must endure demanding transport and fluctuating weather conditions, while providing a superb surface for branding a product.

The raw material used for AvantForte is virgin fibre. It is traceable to the source in sustainably managed Finnish forests.

Are you ready to provide attractive yet robust and eco-friendly packaging that meets the demanding needs that fresh produce requires? Talk to us by leaving your comment in the sign-up form here.