Stora Enso and Junghans collaborate to deliver official watch of the FIS Nordic World Ski Championships in Oberstdorf
The official championships watch has the striking design of the 1972-line by Junghans, and embodies both the company’s timekeeping history, as well as the fascination with winter sports. A rotatable ring surrounding the dial indicates a second time zone while setting highlights in red and blue – the official championship colours. A snowflake engraving on one of the screw-down crowns and the back case, showcasing a special FIS Nordic World Ski Championships engraving, are sophisticated design features. Each timepiece has an individual serial number, emphasizing its limited availability while being unlimitedly fascinating.
“This watch is a perfect combination of athletic dynamics and technical precision, capturing the passion of winter sports,” says Matthias Stotz, CEO, Junghans.
Sustainable design
Sustainable design is in focus for both Stora Enso and Junghans. The design of the watch box is aligned with the sporty and exclusive style of the watch itself. The watch comes in an elegant box-in-box solution displaying a unique structural 3D-effect with the snowy winter mountains. The watch box is made from Ensocoat by Stora Enso, a renewable and recyclable luxury packaging board.
“I was inspired by origami and wanted to create a design that goes hand in hand with the premium and sporty style of the watch,” says Outi Honkavaara, Packaging Designer, Stora Enso.
Limited edition - only 500 watches worldwide
The official watch of the Nordic World Ski Championships is limited worldwide to 500 pieces only and will be available from now on at selected retail partners.
Four athletes will get their very own watch from the 1972 Automatic FIS Edition at the end of the individual competitions: With its Junghans Award, the company honours the four athletes who fly the furthest in the individual ski jumping competitions.
The FIS Nordic World Ski Championships will take place in Oberstdorf, Germany 23 February–7 March 2021.
For more information:
Stora Enso:
Sara Kvarfordh
Project Manager, Stora Enso
sara.kvarfordh@storaenso.com
tel. +46 70 23445 90
Junghans:
Convensis Group
Friedrichstraße 23b
70174 Stuttgart
PRJunghans@convensis.com
tel. (49) 711 - 3653 37 74
Stora Enso
Part of the bioeconomy, Stora Enso is a leading global provider of renewable solutions in packaging, biomaterials, wooden constructions and paper. We believe that everything that is made from fossil-based materials today can be made from a tree tomorrow. Stora Enso has some 23 000 employees, and sales in over 50 countries. www.storaenso.com
Junghans
As an owner-managed traditional company, founded in 1861 by Erhard Junghans, we attach great importance to tradition, innovation & technology and are focused on our core business: watches by and for people who are aware of their identity and style - made in Germany. With great enthusiasm, we not only manufacture watches - we create time. A Junghans watch combines craftsmanship, innovative thinking, passion, and sustainable design with a great love of detail. From the first pencil stroke to the finished watch - the aim is always to give the function the best possible form. www.junghans.de
