Top quality seafood delivered in fish boxes made from mainly renewable wood fibers

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Published 31 May 2021
Every seafood journey looks different but has at least one thing in common: seafood goes through a lot before it ends up at the dinner table, not to mention the packaging that the fish arrives in. To reduce its carbon footprint, Premium of Iceland chose more climate-friendly fish boxes to transport fresh fish in, and with that, they are sending out a clear message: sustainability really matters in this business.

In the northern part of the Atlantic lies the volcanic island of Iceland with its hot springs and dramatic nature, dotted with many natural wonders like the Blue Lagoon, Gullfoss Waterfall and the new eruption on Reykjanes. With its fantastic nature and cultural history, Iceland is a place that breathes the very best of nature. Along the seafront of the country, there are fish processing plants of various sizes, from small self-employed to large international companies. 

Fish processing company Premium of Iceland is based in a small town called Sandgerði outside of the Reykjanes peninsula. They emphasize working with only the very best quality fish, good product presentation, using climate-friendly packaging where possible, and reducing the use of plastic in the fishing industry. Premium of Iceland now packs a large part of their fresh fish products in EcoFishBoxes, the carbon footprint of which is much smaller compared to the traditional plastic alternative. Their choice is helping to reduce the use of plastics in the fish industry.

Premium of Iceland pack their fish in EcoFishBoxes

Fish packaging adds value to premium seafood

The collaboration of Premium of Iceland and Stora Enso started back in 2019. In the beginning, Premium of Iceland was looking for a traditional fish packaging to pack two fish fillets in each box for their customers in Europe. The traditional solutions available did not work for that purpose, therefore premium of Iceland reached out to Stora Enso to figure out a better solution that could fit their customer's requirements. The result was a custom-made waterproofed corrugated cardboard box, and it was well received on the market. Their customers were impressed by the packaging, its appearance, and the recyclability and it translated into increased sales for Premium of Iceland. Their ambition is to ship all salmon and cod they produce in EcoFishBoxes.

Premium of Iceland Ehf Gylfi or Markusson

Premium of Iceland Ehf. Gylfi Þór Markússon says:
“It's been a bit of an adventure and great success since we started using EcoFishBox. Our buyers welcomed it, as everyone wants to be as climate friendly as possible. It is made mainly of renewable wood fiber, and we are proud to be part of that tree-for-tree chain. We recommend the entire fishery sector to now examine whether it can do better for the climate!”

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EcoFishBox product page

Lower carbon footprint

A comprehensive 3rd party reviewed LCA study indicates that EcoFishBox achieves between 40-73% lower carbon emissions compared to EPS boxes. Variation in impact depends on packaging size and location.

Download our LCA-study