Papira® is a lightweight, cellulose-based packaging foam designed to provide a lower environmental impact alternative to traditional plastic foams. It is plastic free, recyclable in paper board streams, and biodegradable — offering brands a renewable alternative without compromising performance.
“Sustainable materials shouldn’t limit creativity — they should expand it,” says Juulia Kuhlman, Director, Business Development at Stora Enso. “This collaboration shows how Papira®’s renewable fibre structure can be enhanced for completely new surface expressions, demonstrating what’s possible when material innovation and design meet.”
Krekelbergs cellulose fibres are biodegradable eucalyptus-based flock fibres developed specifically for paper and board substrates. Produced with water-based adhesives, Oeko-Tex certified pigments, and FSC®-certified fibres, it reflects Krekelberg’s commitment to environmentally responsible fibres and processes.
Flocktechniek – C&B Innovations, with decades of industrial flocking expertise, applied the surface using their electrostatic fibre technology, ensuring a durable, high-quality finish. Their machinery and technical know-how made it possible to achieve a consistent and premium tactile effect on a cellulose-based foam.
This collaboration highlights how renewable materials and cross-industry partnerships can redefine the future of protective packaging — uniting low-carbon performance, circularity, and design freedom in one solution.
Let us know if you are curious what Papira® can do for your company and how it can reduce your carbon footprint.
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