The Sustainable Development Goals: from rainbow washing to transforming the world

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The Sustainable Development Goals are the blueprint to achieving a better and more sustainable future for all. They address the global challenges we face, including poverty, inequality, climate change, environmental degradation, peace and justice.

The plan is that the world will have achieved these goals by 2030. Companies can have a critical role in reaching the goals, but are they ambitious enough or are they just “rainbow washing” – using the SDGs as colorful logos with no meaningful action? Guesting the pod are: Anna Kruip, Manager Environment and Climate at UN Global Compact, Filippo Veglio, Managing Director at World Business Council for Sustainable Development (WBCSD), and Antti Marjokorpi, Head of Forests, Plantations, and Land use Sustainability at Stora Enso.

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Part of the bioeconomy, Stora Enso is a leading global provider of renewable solutions in packaging, biomaterials, wooden construction and paper. We employ some 23 000 people and have sales in more than 50 countries and our shares are listed on the Helsinki (STEAV, STERV) and Stockholm (STE A, STE R) stock exchanges.

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