People all over the world want an eco-friendly lifestyle made easy. And products are evaluated in new ways. A new competitive frontier has opened up among brands. The winners are those who make it easy for people to choose products and packaging for an eco-friendly lifestyle.
Through collaboration with customers, industry partners, recyclers and innovators we will make the fossil-free circular economy an everyday reality. Join the eco-evolution and start by talking to us!
As consumers opt out of plastics, producers, retailers and brand owners are being forced to rethink every step of the supply chain – from raw material sourcing to production to packing and logistics. Our mission is to support industries, producers and retailers in meeting the growing consumer demand for eco-friendly and circular solutions.
This shift won’t happen in isolation. Some oil-based plastics and fossil materials will be harder to replace, but every small step makes a difference as consumers push for change. It will take new levels of cooperation throughout value chains, and different combinations of solutions.
Packaging is a critical area as it accounts for 40% of the world’s plastics – most of which are made from fossil oil. Plastics help protect products and keep them fresh. But the more we use, the greater the negative impact on the environment.
There are many plastic-free packaging alternatives available already today. Eco-packaging made from renewable materials is recyclable, biodegradable, has low carbon emissions and is plastic-free.
We encourage our customers and different stakeholders to think what they should consider at different stages of the supply chain – all the way from product design to disposal or recycling - and to replace plastics and other fossil-based materials with renewable materials as efficiently as possible.
The materials eco-evolution goes way beyond plastics. From cars and buildings to household appliances, biomaterials can replace non-renewable materials such as aluminium, steel and concrete.
There are many advantages. Take wooden buildings, for example, which store carbon for their entire lifetime instead of releasing it. Or biocarbon fibre made from wood fibre, which is actually stronger and lighter than carbon fibre from fossil coal. Renewability, biodegradability and recyclability become quality dimensions built into product design from the start. Because in a true circular bioeconomy, recycling of fossil materials is not enough – we need to switch to renewable materials.
Through circular design and using eco-icons and credible eco-claims make your products stand out in today’s competitive marketplace. The best eco-icons are enabled by renewable materials and increase brand value. Want to learn more about eco-icons and circular design? Start by downloading our guides.
As construction materials used in the world today account for 11% of the global CO2 emissions, there is a need to shift from non-renewable construction materials like steel and concrete to renewable, low carbon and circular building materials, such as wood. It is more important to look at the lifecycle impact of a building and new building concepts that can support green cities and communities.
We can help you preserve the future with carbon neutral buildings based on wood.
The manufacture of timber not only produces considerably less CO2 than steel and concrete. Building with wooden elements can also reduce construction time, site waste and noise. Cities can grow upwards instead of spreading outwards.
The benefits of building with wood go beyond this. People living or working in wooden buildings have lower heart rates, perform better and report improved ability to focus. Join our journey towards sustainable and innovative construction and learn more about our wood products and building concepts offering!