Fluff pulp by Stora Enso

NaturaFluff™ - Fluff pulp for hygiene products

Fluff pulp designed to deliver softness, absorbency and performance

From baby diapers and feminine care products to adult incontinence solutions, NaturaFluff™ is designed to deliver the softness, absorbency and performance converters need for everyday hygiene applications. Backed by decades of fibre expertise, technical support and reliable supply, NaturaFluff™ helps customers develop products that perform consistently and meet evolving market requirements.

Fluff pulp for hygiene, air-laid and emerging fibre-based applications

NaturaFluff™ is Stora Enso's portfolio of fluff pulps for hygiene, air-laid nonwoven and emerging fibre-based applications. Made from wood, a renewable raw material, the fluff pulp portfolio includes bleached, totally chlorine free (TCF) and non-bleached grades, offering a broad range of fibre characteristics and treatment options to suit different end-use requirements.

Manufactured at the Skutskär production unit in Sweden, NaturaFluff™ combines a wide product offering with technical know-how and dependable delivery capabilities. In addition to hygiene applications, NaturaFluff™ is used in air-laid products, medical applications and new fibre-based solutions, supporting innovation across multiple industries.

NaturaFluff collage. Partly AI generated.Photo: Partly AI-generated.

Key benefits

  • Broad fluff pulp portfolio
    Available in ECF (elemental chlorine free), TCF (totally chlorine free), and non-bleached grades with options for different product and process requirements.

  • Performance for different product requirements
    Grades designed to support absorbency, strength, bulk and lightweight hygiene products.

  • Trusted by leading hygiene producers
    Used by leading manufacturers of hygiene products around the world.

  • Reliable supply
    Produced in Skutskär, Sweden, and supported by established global logistics.

  • Technical expertise
    Dedicated technical specialists support customers from implementation to production.

  • Available in reels
    Reel formats are available to support efficient converting operations.

End-use areas and applications

  • Hygiene industry: baby diapers, feminine care, adult incontinence

  • Air-laid nonwoven products: napkins, table-tops, wipes

  • Emerging fiber-based applications: dry-moulded and food packaging

  • Medical absorbent solutions

Traceable wood sourcing and certifications

NaturaFluff™ is produced from traceable wood sourced from sustainably managed forests. FSC® and PEFC certified wood is available upon request.

Selected NaturaFluff™ pulps have been inspected for Nordic Swan Ecolabel*, Blue Angel, and EU Ecolabel criteria.

pine-forest

Fluff pulp in laboratory glass containers.

Innovation in fluff fibre development

Innovation is an important part of NaturaFluff™ development. By working closely with customers, Stora Enso continuously explores new fibre concepts, treatments and application possibilities.

Recent portfolio additions include non-bleached grades developed for hygiene and air-laid applications, reflecting ongoing efforts to expand customer options and application performance.

*NaturaFluff is inspected according to Nordic Swan Ecolabel criteria set for cellulose-based pulp and fluff pulp and publicly listed in Pulp & Fluff (Listed) | MSA Portal | Nordic Ecolabelling and according to EU Ecolabel criteria Home Page - EU Pulps.

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