NaturaFluff™ Eco by Stora Enso
Non-bleached fluff pulp for hygiene and air-laid applications
NaturaFluff™ Eco offers a non-bleached fluff pulp alternative for hygiene and air-laid applications. Designed to combine the performance of fluff pulp with the natural colour of non-bleached fibres, NaturaFluff™ Eco supports a wide range of absorbent product applications.
Made from wood, a renewable raw material, NaturaFluff™ Eco is produced from wood sourced from sustainably managed forests through traceable supply chain. Available in treated and untreated grades, the portfolio is designed to meet different product and process requirements.
Naturally non-bleached fibres
The distinctive appearance of NaturaFluff™ Eco comes from its non-bleached fibres. Its natural beige colour provides an alternative to conventional bleached fluff pulp while maintaining the absorbency, softness and strength required for demanding applications.
Manufactured at the Skutskär production unit in Sweden, NaturaFluff™ Eco combines technical expertise, reliable supply and product quality to support customers across hygiene, air-laid and emerging fibre-based applications.
Key benefits
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Non-bleached fibres
Naturally beige pulp produced without a bleaching stage, offering the characteristics of oxygen-delignified fibres. -
Lower carbon footprint
20% lower carbon footprint* compared with bleached pulp equivalents. -
Broad application range
Suitable for hygiene, air-laid nonwoven and emerging fibre-based applications. -
Treated and untreated grades
Options to match different product and process requirements. -
Eco-label compatibility
Meets requirements of major ecolabel schemes for relevant end-use products. -
Reliable supply and technical support
Produced in Skutskär, Sweden, and supported by dedicated technical expertise and established logistics capabilities.
End-use areas and applications
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Hygiene industry: baby diapers, feminine care, adult incontinence
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Air-laid nonwoven products: napkins, table-tops, wipes
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Medical absorbent solutions
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Emerging fiber-based applications: dry-moulded and food packaging
Traceable wood sourcing and certifications
NaturaFluff™ is produced from traceable wood sourced from sustainably managed forests. FSC® and PEFC certified wood is available upon request.
Selected NaturaFluff™ pulps have been inspected for Nordic Swan Ecolabel**, Blue Angel, and EU Ecolabel criteria.
* Eco Fluff has a 20% lower carbon footprint compared with the bleached pulp equivalent. Stora Enso product carbon footprints are done according to CEPI's Framework for Carbon Footprints for Paper and Board Products.
**NaturaFluff Eco is inspected according to Nordic Swan Ecolabel criteria set for cellulose-based pulp and fluff pulp and publicly listed in Pulp & Fluff (Listed) | MSA Portal | Nordic Ecolabelling and according to Home Page - EU Pulps.
