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Stora Enso is introducing a paperboard tube for cosmetics packaging as an innovative low-carbon, renewable alternative to plastic tubes. The paperboard tube is suitable for the primary packaging of skin cream products.
Combating climate change and reducing the environmental impacts of packaging are high on the agenda for cosmetic brands who want to drive this change. Stora Enso aims to take the lead in supporting leading cosmetics brands in reaching their sustainability targets by co-developing climate-friendly packaging solutions that are both renewable and recyclable.
The tube is made from a functional barrier with a liquid and oil-resistant paperboard by Stora Enso, which makes it suitable for the primary packaging of skin creams. Currently, making the body of the tube from paperboard reduces the use of plastic by 70% compared with a plastic tube. Stora Enso is also developing biocomposite materials to replace the plastic cap and shoulder of the tube in the future.
In the search to find new materials that are more sustainable, Freshly Cosmetics and Stora Enso collaborated in bringing the paper-based tube as a new solution to the market. Watch the video and get a snapshot of how we helped Freshly Cosmetics in providing their customers with a natural product, as well as, efficient.