Since people today want to live greener lives, they look for choices that can make the world a better place. That’s why we supplied the following Stora Enso materials for the contestants to use in their designs:
This year’s competition saw a big international turnout with 21 different countries represented from around the world. The engagement, innovation and creativity shown by competitors in tackling the brief shines through in the quality of entries received. But in the end, just 3 winners had to be chosen.
Introducing the winners of the Recreate Packaging competition 2021. 1st place, “flatBowl” by Guillermo Acevedo Beltran from Colombia. 2nd place, “Shirt Packaging” by Viktoriia Schmidt and Arthur Schmidt from Germany. And 3rd place, “LOOP – The infinite Packaging” by Antonella Zeverino, Denise Aimar, Chiara Borghi and Valentina Rizzo from Italy.
Similar to previous editions, industry experts were invited to form a jury and determine the winners of the competition. They were to evaluate each design from these aspects: sustainability, functionality, user experience, market potential, innovation, production readiness and retail & logistic perspective. This is what some of the jury had to say about the winning designs.
Stefan Casey, Packaging Innovation Lead at Nestlé: “Personally, I am really pleased with the selection. They have a consistent look and feel. What is really good is that each of them is addressing the key challenges of today. They are also suitable for different needs and channels. In the award-winning collection, we have a solution for foodservice, e-commerce and retail provenance.”
Ida Backman, Copywriter at Oatly: “All the award-winning concepts have the capability to elevate the product being packed. The foodservice bowl makes the food taste better than on a plastic plate, the shirt looks more exclusive and the fruit is displayed at its best.”
Uwe Melichar, founder of MELICHAR Bros., epda president: “Our choice of winners is something with which we come up at the right moment, since from July this year we will have a ban of single use plastics and we need good alternatives.”
Hannu Kasurinen, EVP Packaging Materials at Stora Enso, had these closing remarks on the competition: "Overall, I would like to warmly thank all participants and the jury members for their time. Please also stay in touch with us between this and the next Recreate Packaging."
And finally, Anna Manokhina, Project Manager of Recreate Packaging at Stora Enso: “Managing Recreate Packaging digitally is challenging, but the most important parts of the competition are still present: seeing impressive designs from all over the world and creating a unique experience for the participants and the jury – their warm words are the best reward for my work. Looking forward to the next Recreate Packaging competition!”
See all the award-winning designs on display at the Recreate Packaging website www.recreatepackaging.com
Packaging Development and Design