Formed fiber

Next generation eco-products designed for purpose

Consumers are looking for products that enable them to lead more eco-friendly lives. They want to minimise waste, their carbon footprint and reduce their use of plastic. Strong brands can meet these demands and prove to consumers their ambitions and progress towards a circular economy.

Starting in early 2020, Stora Enso launches PureFiber by Stora Enso, a new selection of formed fiber products. Formed fiber products are designed for their intended use and can either be recycled or composted after use. 

PureFiber products tell the story of an eco-friendly, circular brand. They are:

PureFiber product icons 

These benefits add superior attributes to your product so that your brand will stand out and signal that it is the alternative consumers are looking for.

A new selection of formed fiber products and technologies for designing and producing attractive eco-friendly products strengthens further Stora Enso’s opportunities to replace fossil-based products and contribute to combating the global problem of plastic waste.

Salad in tray

PureFiber is Stora Enso's new formed fiber eco-product

PureFiber eco-products are plastic free, made of renewable materials, recyclable and biodegradable. This is why they are called PureFiber.

PureFiber can be used for single-use food packaging items such as plastic-free cups, bowls and coffee cup lids as well as for non-food items to replace plastic consumables in agriculture, electronics and cosmetics packaging. 

Stora Enso sells the products directly to brand owners and wholesalers.

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PureFiber by Stora Enso

PureFiber products can be used for a variety of end-uses

PureFiber is Stora Enso’s next generation formed fiber eco-product. The products can be produced to almost any shape where today conventional PE, PET and other plastics are being used. As such PureFiber can be used in a wide range of applications including single-use food packaging items such as plastic-free cups, bowls, clamshells, plates and coffee cup lids.

PureFiber can also be used for non-food items to replace plastics consumables in agriculture, electronics and cosmetics packaging and to replace other plastic parts. The products respond to the needs of eco-conscious consumers and producers looking for innovative alternatives to plastic. 

Man and woman
Tomatoes and pepper in trays

Designed for circularity and designated use

PureFiber products are lightweight, plastic free, made of renewable materials, recyclable and biodegradable making them truly designed for their intended use. This allows you as a customer to build brand value in the circular economy with Stora Enso’s next generation eco-product offering.

PureFiber products meet unrivalled product safety demands through the highest standards in production.

Certified wood from sustainably managed forests

Sustainable forest and plantation management help us secure the long-term availability of wood – our renewable raw material. PureFiber products are made from FSC and PEFC certified wood. Forest certification guarantees that forests are sustainably managed.

We always ensure that the forests we harvest wood from are regenerated. We also know the origin of all the wood we use: 100% comes from sustainable sources.

Read more about Stora Enso’s sustainable forest management here.

Join our journey to replace plastics and learn more about eco-design with renewable materials

PureFiber products further strengthen Stora Enso’s opportunities to replace fossil-based products and contribute to combatting the global problem of plastic waste. With Stora Enso you will have access to the latest innovations in renewable materials, and the latest formed fiber technologies.

We constantly innovate to replace fossil-based materials. Building on our heritage and know-how in forestry and wood as a raw material, you will get a leading partner in the bioeconomy, supporting you as a customer in meeting your customers’ and consumers’ demand for more sustainable solutions. Let’s design your next eco-product together.

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