Formed fiber

Next generation eco-products to replace plastic

Consumers are looking for products that enable them to lead more eco-friendly lives. They want to minimise waste, their carbon footprint and reduce their use of plastic. Strong brands can meet these demands and prove to consumers their ambitions and progress towards a circular economy.

Starting in early 2020, Stora Enso launches PureFiber by Stora Enso, a new selection of formed fiber products. Formed fiber products are designed for their intended use and can either be recycled or composted after use. 

PureFiber products tell the story of an eco-friendly, circular brand. They are:

Formed fiber environmental benefits 

These benefits add superior attributes to your product so that your brand will stand out and signal that it is the alternative consumers are looking for.

A new selection of formed fiber products and technologies for designing and producing attractive eco-friendly products strengthens further Stora Enso’s opportunities to replace fossil-based products and contribute to combating the global problem of plastic waste.

Key product benefits and end uses

Key product benefits

  • 1

    Plastic free

  • 2

    Renewable raw material

  • 3

    Recyclable in paper stream

  • 4

    Food contact approved

  • 5

    Significantly lower CO2 footprint compared to alternative solutions


  • 1

    Single-use take-away items such as food bowls, clam-shells and drink lids

  • 2

    Trays and inserts to hold food and non-food products

  • 3

    Herbal pots and trays for agriculture

PureFiber™ can be used to replace plastic consumables e.g. in agriculture such as trays for herbs

PureFiber™ is Stora Enso's new formed fiber eco-product

PureFiber™ eco-products are plastic free, made of renewable materials and recyclable. This is why they are called PureFiber™.

PureFiber™ can be used for single-use food packaging items such as plastic-free cups, bowls and coffee cup lids as well as for non-food items to replace plastic consumables in agriculture, electronics and cosmetics packaging. 

Stora Enso sells the products directly to brand owners and wholesalers.

Download LCA study

Download the LCA study about the climate impacts of formed fiber products and alternative materials on the market

Learn more about the climate impacts of Stora Enso's formed fiber eco-products compared to alternative products and materials on the market.

Download the executive summary of the LCA study by clicking the link here.

PureFiber salad bowls are made of renewable materials, recyclable and plastic-freePureFiber salad bowls are made of renewable materials, recyclable and plastic-free



PureFiber™ by Stora Enso

PureFiber products can be used for a variety of end-uses

PureFiber is Stora Enso’s next generation formed fiber eco-product. The products can be produced to almost any shape where today conventional PE, PET and other plastics are being used. As such PureFiber can be used in a wide range of applications including single-use food packaging items such as plastic-free cups, bowls, clamshells, plates and coffee cup lids.

PureFiber can also be used for non-food items to replace plastics consumables in agriculture, electronics and cosmetics packaging and to replace other plastic parts. The products respond to the needs of eco-conscious consumers and producers looking for innovative alternatives to plastic. 

Formed fiber products can be used for variety of end-uses such as take-away salad bowls

Certified wood from sustainably managed forests

Sustainable forest and plantation management help us secure the long-term availability of wood – our renewable raw material. Forest certification guarantees that forests are sustainably managed.

We always ensure that the forests we harvest wood from are regenerated. We also know the origin of all the wood we use: 100% comes from sustainable sources.

Read more about Stora Enso’s sustainable forest management here.

Why work with Stora Enso?

  • 1

    Unique knowledge base and infrastructure for developing new barrier technologies and modifying pulp 

  • 2

    Scalable production

  • 3

    A sustainable supplier with high food safety standards

Contact us or order samples